B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion. B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases. While surprising to many people, the fact is that selling fasteners, medical equipment, electrical components, and other business-specific products online dwarfs the volume of shoes, make-up, and music to consumers via the Internet.
Recognizing this volume, more and more manufacturers and distributors in traditional industries are launching B2B ecommerce efforts. Unfortunately, many companies don’t do their due diligence ahead of launching an ecommerce initiative. This results in less than optimal ecommerce platform deployments, ineffectively structured organizations, and missed opportunities – which all create inefficiencies and stifle growth. This typically leads to the need to replatform which can be an extensive endeavor.
By understanding these common mistakes, you can avoid the common pitfalls associated with implementing B2B ecommerce. With …read more