Top 10 Get Elastic articles of 2019

December 23, 2019 | Web Marketing
As we all prepare for the new year and set our sights on 2020, we can't ignore the great year that is about to wrap up. We covered a lot of interesting topics on Get Elastic ranging from voice, chatbots, B2B and Amazon. Reflecting on what resonated the most with you, our valued readers, we pulled the top 10 ecommerce articles from 2019. Check ‘em out: The truth about Apple Pay for ecommerceApple reported retail giants J.Crew and Lululemon ha
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No budget in 2020? No problem with PWAs

December 20, 2019 | Web Marketing
With the overwhelming penetration of mobile apps across all aspects of life, organizations are constantly embracing new technologies to deliver better user experience. In this respect, the efforts of app marketplaces like the Apple App Store and Google Play Store have been commendable. Google, with its persistent effort, is continuously trying to bridge the gap between web and mobile app user experience. PWAs have been a milestone technology Goog
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Ecommerce lessons from Singles Day: How to plan next year’s holiday outreach

December 18, 2019 | Web Marketing
What originally began as a joke of a holiday on a Chinese university campus on 11/11 (because the number 1 resembles a lonely man), has now become “Singles Day,” the biggest ecommerce shopping day of the year in the world – even outpacing Black Friday and Cyber Monday. In 2009, Alibaba decided to try to capitalize on this cultural phenomenon and has now transformed it into a multi-billion dollar sales and marketing opportunity. This yea
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Should my organization invest in a microservices architecture?

December 17, 2019 | Web Marketing
The number of emerging new touchpoints through which businesses engage costumers is growing at a rapid pace. New business models are evolving and as exciting as that may be, there is a lot of disruption flowing as business and IT systems become more complex. We now have IoT connected devices, chatbots, wearables, not to mention voice and voice search is currently on the rise. How are businesses today supposed to keep up and remain competit
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B2B ecommerce: start with a plan

December 16, 2019 | Web Marketing
When your organization is venturing into new and uncharted ecommerce territory, it's nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. As Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to share. For the mos
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A progressive transformation approach to commerce replatforming [infographic]

December 13, 2019 | Web Marketing
A digital transformation is currently unfolding, and organizations must capitalize on the disruptive trends that are emerging. And in order to do so for many organizations that means replatforming. For years, ecommerce practitioners' only option for replatforming was the “rip and replace” approach, but thanks to modern technology that's not the case today. If you've decided your success lives in an API-first strategy then moving to an API-
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4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video]

December 12, 2019 | Web Marketing
While the holiday shopping season isn't over, this year's Cyber Week trends highlight how you can better prepare for 2020's biggest week in online shopping. Top 4 takeaways: Take advantage of “Cyber Week” deals Early discounts beginning Monday, November 25 averaged 23% and steadily rose to 30% by Black Friday. Although Thanksgiving fell a full 6 days later than last year (making this shopping season the shortest possible), pre-Black Friday d
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Ecommerce 2020: Enabling new business models with IoT

December 11, 2019 | Web Marketing
IDC predicts that revenue from the Internet of Things (IoT) is expected to surpass $1 trillion USD by 2022 with the majority of the revenue coming from industrial IoT including smart buildings, smart utilities, smart cities, smart manufacturing, smart retail and smart health. This creates an opportunity for manufacturers to introduce new revenue streams by bringing to market IoT-enabled business models. These business models are represented by
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Time for B2B to bet big on wearable communications tech

December 9, 2019 | Web Marketing
The first time you see a kid running around a playground with a real-time location tracker clipped to his belt, you realize the world of wearable technology has dramatically changed. (Also, I'm considering whether to invest.) Wearable tech has evolved to the point where it's pretty much possible to find anyone, anywhere, any time. So far, it's been most visible in consumer-facing smartwatches, whose sales leapt 61% in 2018. Thanks to its near-
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Black Friday to Cyber Monday 2019 Statistics [Infographic]

December 5, 2019 | Web Marketing
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019. Highlights: Thanksgiving revenue rose 17% YOY in the US and 24% globally 68% of consumers say they pay more attention to retail email during the holiday shopping season Black Friday shoppers spent 14% more online and 6% less in store YOY 78% of online retailers offered Free Shipping on Black Friday Mobile shoppers spent 4
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