How adding services to your products can propel your company growth?

December 18, 2020 | Web Marketing
Convenience has been a key driver of the success for many brands that have survived during the COVID-19 pandemic. And though it may feel like we are slowly coming to the end of these unprecedented times, consumer buying behavior is forever changed, and will in turn, affect the success of many businesses for years to come. As Gartner aims to prepare application leaders for the accelerated shift towards digital, they predict that, “By 2024, le
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Full Suite Monolith or Best-of-Breed Solution- Part 2: Cost

December 11, 2020 | Web Marketing
Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Cost
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Gartner Predicts COVID Will Accelerate These Top 5 Digital Commerce Trends

December 9, 2020 | Web Marketing
The COVID-19 pandemic has drastically changed consumer buying behaviors and accelerated the evolution of and shift to digital commerce for businesses globally. In Gartner's latest report, “Predicts 2021: COVID-19 Drives Accelerated Shift to Digital and Commerce Model Evolution” they discuss how these new behaviors will impact the market and re-shape the commerce strategy of organizations worldwide over the next few years. Uncertainty around
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eComm Weekly: PayPal's New Digital Wallet Features

December 6, 2020 | Web Marketing
PayPal is adding brand new features to increase convenience for their customers. Do you have them as a part of your ecosystem yet? Check it out. eCommerce Weekly. What's new and what's noteworthy? Next on the list is PayPal. We know PayPal as a convenient payment solution But their aim is actually to get even more convenient. Now, with the roll out of their new digital wallet they'll have some new features like budgeting tools, support for cr
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eComm Weekly: Walmart's New Test Stores

December 3, 2020 | Web Marketing
Walmart is experimenting with a lot in their new test stores focused on efficiency and the consumer! I lay it all out in this quick overview. eCommerce Weekly. What's new and what's noteworthy? Now, Walmart has clearly been listening to their customers because with their newly rolled out stores, they'll be implementing things like Augmented Reality, Mobile and a new check out process. And this is actually aimed at helping both in store sh
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Full Suite Monolith or Best-of-Breed Solution- Part 2: Digital Maturity

December 3, 2020 | Web Marketing
Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Digital Mat
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What are Packaged Business Capabilities?

September 28, 2020 | Web Marketing
In a previous article, we discussed what Composable Commerce is and why it is essential for businesses to adopt. In short, brands that prioritize infusing digital throughout their entire strategy need a commerce framework that empowers them to build, deploy, and optimize experiences seamlessly. Packaged Business Capabilities are a part of Composable Commerce and are used to create a best of breed solution. But having talked to prospects and cus
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Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

August 17, 2020 | Web Marketing
This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity, available now The process of choosing an Ecommerce platform can seem overwhelming, particularly for B2B organizations that have little internal expertise or experience in Ecommerce. However, there is a well-documented process that I share in my book Billion Dollar B2B Ecommerce that breaks platform selection down into manageable steps. In this post,
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Brian Beck on Pricing Strategies to Manage Channel Conflict in B2B Commerce

June 26, 2020 | Web Marketing
This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity, available now Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a lower price, as they can now capture the “retail” profit margin on the product. The power to disin
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How Herschel uses AR on product pages with headless commerce (and so can you)

June 23, 2020 | Web Marketing
Augmented and virtual reality is gaining traction with brands and retailers looking to enhance buying experiences. And it's getting easier to adopt and inject into product pages thanks to headless commerce APIs and progressive web applications (PWAs). Today's late-model mobile devices are shipping with enhanced native AR support, with toolkits like Apple's ARKit and Google's ARCore offering developers a way to connect AR to the storefront. And u
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