What Does Diversity, Equity, and Inclusion Mean at Elastic Path?

April 27, 2021 | Web Marketing
At Elastic Path, we know that there we are better when we are surrounded by a diverse group. This includes diversity across gender, race, experience, geography, politics, background, skill set, opinion…and the list goes on. We are an organization that seeks out opportunities to learn and grow as individuals, as part of the teams we work with, and the communities in which we live. We ask ourselves difficult questions and hold each other accounta
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The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

April 8, 2021 | Web Marketing
B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion. B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases.
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5 Considerations For Deciding If Composable Commerce Is Right For you

March 23, 2021 | Web Marketing
Composable Commerce could be just thing you were looking for to elevate your eCommerce strategy. Find out if it is right for you. Here are the top five considerations for deciding if Composable Commerce will be right for your business. The commitment to digital differentiation. You believe digital is an intrinsic part of your commerce strategy that allows you to outpace competitors. So website experiences are only one part of the puzzle
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Is Composable Commerce Right For Your Business?

March 22, 2021 | Web Marketing
Composable Commerce could be just thing you were looking for to elevate your eCommerce strategy. Find out if it is right for you. Choosing an eCommerce solution can be such a difficult task. Firstly, with so many vendors on the market, it will take an extensive amount of time for you to complete all of those evaluations. And secondly, with it being such an expensive project, there is that much more on the line if you end up choosing t
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How Composable Commerce Can Help to Deliver a Best-in-Class Customer Experience

March 16, 2021 | Web Marketing
Originally posted on MMT Digital's blog The global pandemic has accelerated long-term customer experience trends with consumers increasingly shifting from physical to digital channels and changing their shopping behaviors: The flight to digital and omnichannel is likely to continue, with an increase in intent to spend online of up to 40%*, even post-pandemic. Consumers have become less loyal, with 61%* trying a new brand or shopping method. O
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6 New Composable Commerce Solutions for D2C brands

February 25, 2021 | Web Marketing
Implementation of digital initiatives is risky hard work. According to 4PM, 70% of IT projects either run over budget, don't meet the required deadlines, don't achieve planned business objectives or utterly fail. If a digital initiative revolves around the implementation of a headless commerce solution at it's core, the risks become even more apparent. This is especially relevant for the growing number of D2C brands. Majority of these brands are
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6 New Composable Commerce Solutions for D2C brands

February 25, 2021 | Web Marketing
Implementation of digital initiatives is risky hard work. According to 4PM, 70% of IT projects either run over budget, don't meet the required deadlines, don't achieve planned business objectives or utterly fail. If a digital initiative revolves around the implementation of a headless commerce solution at it's core, the risks become even more apparent. This is especially relevant for the growing number of D2C brands. Majority of these brands are
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What Is The Difference Between MACH and Composable Commerce?

February 24, 2021 | Web Marketing
If you're in the commerce space, whether you're evaluating vendors or just staying up to date on the latest and greatest trends, then you've probably heard about Headless Commerce, Composable Commerce and MACH. So what are they and how do they differ? If you're in the commerce space, whether you're evaluating vendors or just staying up to date on the latest and greatest trends, then you've probably heard about Headless Commerce, Composab
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What Benefits Will I Receive From Replatforming My Commerce Solution?

February 23, 2021 | Web Marketing
With the advancement of technology and ever evolving customer habits, many companies have been increasingly entertaining the idea of replatforming, but are still hesitant. Why? Well for starters: The task of replatforming can quickly turn into an extensive and expensive project. The past investment of a previous platform is hard to let go of. And the risk of a new investment not working could cost you your job. These are all valid reasons f
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Should I Consider Adding a Marketplace to My Business Model?

January 19, 2021 | Web Marketing
As we continue to assess the implications of the COVID pandemic on consumer buying behaviors and expectations, brands will need to constantly evaluate their Go-To-Market strategies in order to remain relevant and be successful. In light of these new realities, Gartner has analyzed the market implications and published predictions you should consider as application leaders in their Predicts 2021 Report. So far we have addressed recommendations fr
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