Posted by Dr-Pete
Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up?
A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to other platforms.
Using a set of over two million Google.com (US) desktop searches captured in early October 2020, we were able to extract more than 250,000 results with video carousels on page one. Most organic video results in 2020 appear in a carousel, like this one:
This carousel appeared on a search for “How to be an investor” (Step 1: Find a bag of money). Notice the arrow on the far-right — currently, searchers can scroll through up to ten videos. While our research tracked all ten positions, most of this report will focus on the three visible positions.