Your customers are talking, but are you listening?

Ecompromo | September 10, 2019 | Web Marketing

It is no longer a matter of “if” AI-enabled voice technology comes to commerce, but rather a matter of “when” it hits your business.

Jon Stine provides a quick recap of’s quantitative survey of US voice assistant adoption and usage – on both smart speakers and smart phones.

Put your ear to the ground:

  • 66.4 million US adults now own smart speakers. That’s more than 26 percent of the US adult population, and a year-on-year increase of 40.3 percent.
  • 70.2 percent of all US smartphone users – that’s roughly 153 million people – used a voice assistant in 2018. It’s estimated that more than 30 million did so for first time. Year-on-year growth: 23 percent.

Now listen to the growing sound of commerce:

  • In the smart speaker space, monthly shopping usage using AI-voice – in activities ranging from search to transaction – grew from 13.6 percent of owners to 19 percent overall.
    • 28 percent of owners – a nice cohort of some 18.6 million highly digital, higher income Americans – searchedfor products via voice on a monthly basis.

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