Andy Hoar is by far one of the world’s leading authorities on B2B ecommerce. From his years at Forrester Research leading the B2B ecommerce charge on business and strategy to his current role as CEO and Founder of Paradigm B2B – Andy is the go-to guy for B2B organizations evaluating, considering or implementing solutions.
So when he releases a new research report, the market takes note.
Cue in the Paradigm B2B Combine reports – first-of-its-kind research about the leading B2B ecommerce solutions in both the Enterprise and Midmarket buying segments.
Andy and his Chicago-based consulting firm, Paradigm B2B, unveiled the brand-new methodology to assess B2B ecommerce solutions from the bottom up.
“The decision-making dynamic for commerce platform technologies today is too complex to capture in a single, two-dimensional graphic,” said Hoar, CEO of Paradigm B2B. “The purpose of the Paradigm B2B Combine is not to force-rank solutions, but rather to score the capabilities of certain offerings against objective criteria and enable buyers to see where individual …read more