Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday

Ecompromo | September 1, 2016 | SEO Resources

Posted by randfish

Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader vision.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This one comes to us via submission from email. This is a question from Michael. No other details given, which is totally fine, Michael. So he wanted to know, since he’s working on a content strategy, working on a new blog and having conversations with his manager and his team about, “Hey, should we be writing only extremely focused, narrowly focused content for our specific target audience, or should we be trying to branch out and broaden so that we can reach a bigger audience or a new audience?”

I think this is a fair question, a great question that happens all the time in content strategy and actually in …read more



Related Posts