Why Google Rewards Re-Publishing - Whiteboard Friday

Ecompromo | October 15, 2015 | SEO Resources

Why Google Rewards Re-Publishing

Posted by randfish

It’s a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site’s content? Whether you’re riding the wave of a successful post or improving what you’ve done before, republishing is something that should be on your mind and your to-do list. And what’s more, Google will actually reward you for doing it!

In this Whiteboard Friday, Rand explores the how and why of republishing, helping you set goals for yourself and your content.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about republishing and why Google rewards republishing so much. I think this is actually an underutilized tactic in SEO and in content creation. We have this idea that we make our content checklist, and we say, “All right, these are the topics I need to cover. These are the keywords I’m targeting, and this is the audience I’m trying to reach.”

Then once you create that piece of content, …read more

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