Posted by dohertyjf
[Estimated read time: 7 minutes]
As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? Are my employees getting paid? How does the deal flow look? Are we going to hit our targets for this month/quarter? Why is the website/app so slow? Did that vendor pay us that huge amount they owe?
What if I told you that I’ve seen (and helped) companies land funding off the back of solid SEO practices, including link acquisition and content creation? By integrating SEO into PR, outreach, and content initiatives, one specific startup has gone on to do great things.
Startups should care about marketing, too. While the SF Bay Area, where I live, is all aflutter over “growth hacking” and some well-known investors are telling startups to not focus on marketing, I tend to disagree with them. (Of course, I’m a marketer!)
Whether or not startups should be doing PR and paid acquisition (I’d argue they should be doing a bit of both), SEO is beautiful in that it sits across or is in constant …read more