Posted by randfish
“Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized.
In this edition of Whiteboard Friday, we hope you enjoy a brief history lesson on what should be avoided, what used to work and no longer does, and a brief 5-step process you should start using today for writing content that’ll get you to the front of the SERPs.
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Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about writing for SEO and what that means in 2018.
So writing for SEO has had a long history, and it meant something many years ago that it does not mean today. Unfortunately, I see a lot of bad …read more