Posted by MiriamEllis
I love a mystery… especially a local search ranking mystery I can solve for someone.
Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’ll be able to find one or more obvious “whodunits” contributing to poor Google local pack visibility for a given search.
Since I wrote the original version of this post in 2014, so much has changed. Branding, tools, tactics — things are really different in 2018. Definitely time for a complete overhaul, with the goal of making you a super sleuth for your forum friends, clients, agency teammates, or executive superiors.
Let’s emulate the Stratemeyer Syndicate, which earned lasting fame by hitting on a simple formula for surfacing and solving mysteries in a most enjoyable way.
Before we break out our magnifying glass, it’s critical to stress one very important thing. The …read more