Top 3 Reasons Why 84% of Digital Transformation Projects Fail

Ecompromo | November 16, 2017 | Web Marketing

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According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation.

Here are some of the most common and expensive mistakes that send well-intentioned digital projects to their doom.

1 You’re not investing in experiences that customers really want

Successful projects aren’t built around shiny objects. They deliver true value to customers. Approach transformation from the customer’s point of view. What will truly fill a need, delight and support a customer along the buyer journey? Use both quantitative and qualitative methods to formulate and validate your hypothesis:

  • Analytics
  • Customer surveys
  • Customer journeys
  • Proof of concept before a larger rollout

2 You’re not planning for requirements

Failing to plan carries the opportunity cost of delayed or abandoned projects, which translates to lost customer sales while giving your competitors time to get ahead.

Define your project requirements, customer journeys and flows. Understand and anticipate necessary integrations. These details should be nailed down before you start to build to avoid mid-implementation changes and issues that can derail your effort.

<img src="http://www.getelastic.com/wp-content/uploads/digital-transformation-fail-planning.jpg" …read more



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