The Website Migration Guide: SEO Strategy & Process

Ecompromo | March 6, 2018 | SEO Resources

Posted by Modestos

What is a site migration?

A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX.

Google’s documentation on site migrations doesn’t cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss, which can last from a few weeks to several months — depending on the extent search engine ranking signals have been affected, as well as how long it may take the affected business to rollout a successful recovery plan.

Quick access links

Site migration examples
Site migration types
Common site migration pitfalls
Site migration process
1. Scope & planning
2. Pre-launch preparation
3. Pre-launch testing
4. Launch day actions
5. Post-launch testing
6. Performance review
Appendix: Useful tools


Site migration examples

The following section discusses how both successful and unsuccessful site migrations look and explains why it is 100% possible to come out of a site migration without suffering significant losses.

Debunking the “expected traffic drop” myth

Anyone who has been involved with a site migration has probably heard …read more



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