The Strategic Value of Structured Data Implementation on SME Websites

Ecompromo | February 22, 2021 | SEO Resources

Posted by CrystalontheWeb

Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data.

So, when we think about how small and medium-sized enterprises (SMEs) can compete in today’s ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference.

In this blog I’ll explain the following:

  • What is structured data?
  • Why should SMEs prioritize structured data implementation?
  • How do you identify which structured data is best for your SEO strategy?
  • Strategies for adding schema to your site
  • How to measure and demonstrate the impact of structured data

In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals. For my own clients, schema implementation has enabled growth, improved performance on search and created opportunities to reach new audiences.



Related Posts