The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Ecompromo | October 18, 2020 | SEO Resources

Posted by MiriamEllis

The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.

For more local insights, download our State of Local SEO Industry Report.


1. 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Which three local search marketing tactics are delivering the most value for businesses right now, and why?

Phil Rozek: Health and Wellness Services

1. Detailed, recent reviews — especially on Google Maps, but preferably also on other sites.

2. Where applicable, a “telehealth”-type page that goes into great detail on what specific problem(s) the doctor or wellness profession can help with remotely.

3. A detailed page on every specific service, procedure, or condition the practice …read more



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