The New Best Practices for Native Advertising on Editorial Sites

Ecompromo | November 16, 2020 | SEO Resources

Posted by MeganRoseM

Digital advertising is different nowadays.

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict.

And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them.

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit.

People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

We’ll walk you through those new best practices and answer the following:

  • How have native ads been impacted by COVID-19?
  • How has consumer interaction with native ads changed?
  • What campaign messaging is the most effective?
  • What KPIs are other advertisers in your vertical targeting?
  • What creative strategies perform best?

COVID-19’s impact on news sites and native …read more

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