Posted by Aleyda
It was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not all SEO tools have the functionality or reports to deliver mobile-focused data and results.
The reality is that due to high mobile usage across certain industries and countries, it’s already critical to take mobile search behavior and optimization into consideration to establish a winning SEO strategy. For example, as can be seen below in data obtained from SimilarWeb, this is especially important in the restaurants & delivery, health, pets, and beauty sectors, as well as many others:
Since I enjoy testing SEO tools — as you might have already guessed from some of my previous posts — to identify better ways to develop my day-to-day work, I began to check specifically which tools include any type of mobile-targeted functionality. Although the offerings are still far from ideal, with the existing ones we can at least …read more