The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings - Whiteboard Friday

Ecompromo | September 10, 2015 | SEO Resources

The Impact of Queries Whiteboard

Posted by randfish

Through experimentation and analysis of patents that Google has submitted, we’ve come to know some interesting things about what the engine values. In today’s Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about click-through rate, queries and clicks, long versus short clicks, and queries themselves in terms of how they impact the ranking.

So recently we’ve had, in the last year, a ton of very interesting experiments, or at least a small handful of very interesting experiments, looking at the impact that could be had by getting together kind of a sample set of searchers and having them perform queries, click on things, click on things and click the back button. These experiments have actually shown results. At least some of them have. Others haven’t. There are interesting dichotomies between the two that I’ll talk about at the end of …read more

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