The GDPR: Its Impact on Brands and Benefits to Consumers

Ecompromo | April 5, 2018 | Web Marketing

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Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Depending on the consumer’s location, these practices have remained largely unregulated – until now.

Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe. The General Data Protection Regulation (GDPR) will replace the European Union’s previous data directive governing consumer data collection, storage, and usage, and aims to give consumers more protection and greater control over their personal data. One misconception about the GDPR is that it only impacts the 28 European Union countries. The regulation’s reach extends not only to European countries but also to countries outside the EU hoping to transact with European consumers.

Consumers will have more confidence in the privacy of their data. Brands must provide additional safeguards and processes to protect their consumers.

So, what’s the big deal?

Under the GDPR, potentially crippling fines – up to €20 million or 4% of global revenues, depending on what’s greater – will be levied against businesses that fail to comply with the new law. While all companies are vulnerable, those with poor data-protection …read more



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