The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Ecompromo | September 9, 2019 | SEO Resources

Posted by Luca-Bares

Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate. The only problem with custom CTR curves from Google Search Console (GSC) data is that GSC is known to be a flawed tool that can give out inaccurate data. This convolutes the data we get from GSC and can make it difficult to accurately interpret the CTR curves we create from this tool. Fortunately, there are ways to help control for these inaccuracies so you get a much clearer picture of what your data says.

By carefully cleaning your data and thoughtfully implementing an analysis methodology, you can calculate CTR for your site much more accurately using 4 basic steps:

  1. Extract your sites keyword data from GSC — the more data you can get, the better.
  2. Remove biased keywords — Branded search terms can throw off your CTR curves so they should be removed.
  3. Find the optimal impression level for your data set — …read more


Related Posts