Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs.
According to research by Gartner, 89% of companies expect themselves to compete primarily on the basis of customer experience.
Customer service is not just about solving problems, equally important is to know one’s customer expectations.
A multi-billion-dollar industry, ecommerce took baby steps in the ’90s and has become a significant threat to brick-and-mortar retail. The transformation of ecommerce to identify modern consumer needs in quick succession is pivotal to its rise, coupled with engaging web development solutions. It continues to integrate rich …read more