Posted by bridget.randolph
SEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. However, there’s still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes. In fact, a survey carried out last year by Bing found that only 17% of marketers are using (or were planning to use) Schema.org structured data markup.
In this two-part series, you’ll learn the basics of structured data: first we’ll talk about what it is, and how it relates to SEO (Part 1), and then I’ll take you through a simple process for identifying structured data opportunities and implementing structured data on your own site (Part 2).
“Structured data” as a general term simply refers to any data which is organized (i.e., given “structure”). For example, if you have a bunch of scattered Post-It notes with phone messages about meetings, dates, times, people, etc, …read more