The Basics of Building an Intent-based Keyword List

Ecompromo | February 12, 2019 | SEO Resources

Posted by TheMozTeam

This week, we’re taking a deep into search intent.

The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects.

Search intent is the new demographics, so it only made sense to get up close and personal with it. Of course, in order to bag all those juicy search intent tidbits, we needed a great intent-based keyword list. Here’s how you can get your hands on one of those.

Gather your core keywords

First, before you can even think about intent, you need to have a solid foundation of core keywords in place. These are the products, features, and/or services that you’ll build your search intent funnel around.

But goodness knows that keyword list-building is more of an art than a science, and even the greatest writers (hi, Homer) needed to invoke the muses (hey, Calliope) for inspiration, so if staring at your website isn’t getting the creative juices flowing, you …read more



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