Posted by Nicholas-Chimonas
[Estimated read time: 18 minutes]
SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I’m happy to say that link building as a practice has greatly evolved.
But rapid change often creates confusion, and there doesn’t yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition.
To bring more clarity and transparency to a complicated pillar of SEO, I’m proud to present to you the 2016 State of Link Building Survey results!
Let’s be frank: link building has had a volatile history filled with spam, tricks, and get-rich-quick schemes. When Google introduced the first version of Penguin in April of 2012, the practice of link building received a severe shock to the system.
“Google Trends analyzes a percentage of Google web searches to figure out how many searches were done over a certain period of time.” – Trends Help
In the minds of many, content marketing has been the modern replacement to link building. To me, this is a flawed perspective, as content marketing has …read more