Posted by randfish
Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising.
In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped in and outlines a solution to make those paid ad campaigns worth the dollars you put behind them.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about the number one reason so many paid ad campaigns, especially from new companies and companies with new products or new ventures that they’re going into, new markets and audiences they’re addressing, fail. They just fall apart. I see this scenario play out so many times, especially in the startup and entrepreneurial world but, to be honest, across the marketing landscape.
Here’s how it usually goes. You’ve got your …read more