Posted by jocameron
Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction.
I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level.
By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or potential clients) that will deliver actionable insights any search chef worth their salt would be proud of.
I’ve got intel on some really tasty keywords; did you know you can scoop these up like wild porcini mushrooms using your website categories? The trick is to find the keywords that you can use to make a lovely risotto, and discard the ones that taste nasty.
The overabundance of keywords has become a bit of a challenge for SEOs. Google is better at gauging user intent — it’s kind of their thing, right? This results in the types of keywords that send traffic to your …read more