Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies to connect on their level and cough up valuable content.
This shift represents a massive shakeup in the core tenants of promoting brands, products and services. But it’s also an exciting opportunity, thanks to the unprecedented amount of technology and customer data at our fingertips. At least, I think it’s exciting. I’m one of those guys who’s more interested in Super Bowl commercials than who’s playing the game, and I watch the Apple keynote each year like it’s the State of the Union Address.
The most exciting part of today’s marketing world is the way it intersects with technology and gadgets. But how did we get here? And, how can marketers best harness the information and tools at their disposal to do some really cool stuff? To answer those questions, I present what you might call my State of the Marketing Union. (Please, hold your applause until the end.)
Moving beyond “Who knows?” marketing
“Mad Men”-era marketing may have been innovative, but it was …read more