Posted by Paddy_Moogan
Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them.
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Hi, Moz fans. Welcome to Whiteboard Friday. I’m not Rand. I’m Paddy Moogan. I’m the cofounder of Aira. We’re an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book. If you have, thank you. Today, I’m going to talk about link building again. It’s a topic I love, and I want to share some ideas around what I’m calling “sustainable link building.”
Now, there are a few problems with link building that make it quite risky, and I want to talk about some …read more