Posted by NorthStarInbound
This survey and its analysis was co-authored with North Star Inbound’s senior creative strategist, Andrea Pretorian.
In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the state of enterprise SEO. We had a fair share of anecdotal evidence from our clients, but we wanted a more objective measurement of how SEO teams are assembled, what resources are allocated to them, what methods they use, and how they perform.
We hadn’t seen such data collected, particularly for enterprise SEO. We found this surprising given its significance, evident even in the number of “enterprise SEO tools” and solutions being marketed.
There is no single fixed-industry definition of “enterprise” beyond “large business.” For the purposes of this survey, we defined enterprise businesses as being comprised of 500 or more employees. “Small enterprise” means 500–1000 employees, while “large enterprise” means over 1000 employees.
Industry discussion often points to the number of pages as being a potential defining factor for enterprise SEO, but even that is not necessarily a reliable measure.
We developed the widest enterprise SEO survey to date, made up of …read more