Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

Ecompromo | October 18, 2017 | Web Marketing

location triggered sabora coffee recommendation

We are entering the age of connected car commerce. Buckle your seatbelts.

Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things.

These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go.

“The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic announcement of a statistic that few noted at the time,” reports Tech Crunch. “The net adds of connected cars (32%) rose above the net adds of smartphones (31%).” Industry experts see that the mobile market has hit saturation. Connected cars offer a new growth engine – pun intended.

Big car manufacturers like Ford, Honda, General Motors, Jaguar, Toyota and Tesla are already experimenting with connected commerce capabilities.

1. Location-triggered recommendations

GM’s At Your Service connects OnStar subscribers with partnered retailers, hospitality and service providers, when and where they need them. For example, requesting directions to a point of interest can trigger personalized recommendations, offers and discounts from businesses like Dunkin Donuts for a re-fuel, to take the edge of the long drive or gridlock, Priceline for last-minute hotel bookings, …read more

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