We are entering the age of connected car commerce. Buckle your seatbelts.
Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things.
These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go.
“The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic announcement of a statistic that few noted at the time,” reports Tech Crunch. “The net adds of connected cars (32%) rose above the net adds of smartphones (31%).” Industry experts see that the mobile market has hit saturation. Connected cars offer a new growth engine – pun intended.
Big car manufacturers like Ford, Honda, General Motors, Jaguar, Toyota and Tesla are already experimenting with connected commerce capabilities.
GM’s At Your Service connects OnStar subscribers with partnered retailers, hospitality and service providers, when and where they need them. For example, requesting directions to a point of interest can trigger personalized recommendations, offers and discounts from businesses like Dunkin Donuts for a re-fuel, Audiobooks.com to take the edge of the long drive or gridlock, Priceline for last-minute hotel bookings, …read more