SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?

Ecompromo | March 9, 2016 | SEO Resources

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Posted by Alex-T

[Estimated read time: 12 minutes]

Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy.

From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words:

In the digital marketing industry, popularity doesn’t influence salability.

In the four digital marketing niches analyzed, I discovered:

  1. SEO is still the most desirable service and it has the highest chance of leading to conversion.
  2. Users want to know more about social media and content marketing, but they’re not ready to pay for it.
  3. Users who are searching for PPC are the most likely to be converted.

After digging further into this article, you’ll discover which digital marketing services are the best to sell and why. Armed with this data, you’ll inform your strategy and have a leg up on your competitors.

Are the digital marketing services you’re …read more



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