SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

Ecompromo | September 13, 2018 | SEO Resources

Posted by HeatherPhysioc

Clients aren’t always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you’re trying to accomplish, but knowing your client’s level of SEO maturity can help. In today’s Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she’s developed to help you diagnose your client’s search maturity and remove blockers to your success.

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Video Transcription

What up, Moz fans? My name is Heather Physioc. I’m Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.

Today we’re going to talk about how to diagnose the maturity of your SEO client. I don’t mean emotional maturity. I mean maturity as it pertains to SEO capabilities, their ability to do the work, as well as their organizational search program maturity. Now a lot of times when a client signs a contract with us, we make the assumption that they’re knowledgeable, they’re motivated, they’re bought in to do …read more



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