SEO Analytics for Free - Combining Google Search with the Moz API

Ecompromo | October 22, 2019 | SEO Resources

Posted by Purple-Toolz

I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition.

What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because there’s no value in basing client advice on conjecture. It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on.

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself.

The scenario I’m going to use is that I want analyze some SEO attributes (e.g. backlinks, Page Authority etc.) and look at their effect on Google ranking. I want to answer questions like …read more



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