Risk-Averse Link Building - Whiteboard Friday

Ecompromo | June 7, 2018 | SEO Resources

Risk Averse Links

Posted by rjonesx.

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In today’s Whiteboard Friday, Russ Jones breaks things down.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I’ll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I’ll tell you, there’s nothing more exciting than getting that great link.

Now, today I’m going to focus a little bit more on the agency and consultant side. But one takeaway before we get started, for anybody out there who’s using agencies or who’s looking to use a …read more



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