Posted by BritneyMuller
Welcome to the draft of Chapter Three of the new and improved Beginner’s Guide to SEO! So far you’ve been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We’re asking for a little more of your time as we debut the our third chapter on keyword research. Please let us know what you think in the comments!
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Keyword research provides you with specific search data that can help you answer questions like:
In this chapter, you’ll get tools and strategies for uncovering that information, as well as learn tactics that’ll help you avoid keyword research foibles and build strong content. Once you uncover how …read more