Posted by Tom-Anthony
SEOs traditionally say that a specific search query can be classified as either navigational, informational, or transactional. The categories were originally published in 2002 in a peer-reviewed paper by Andrei Broder who worked for Altavista (remember them?!) at the time.
The categories that Broder came up with have been invaluable to SEOs for many years, helping many of us explain the different types of search query that we should consider.
However, it’s time to revisit these categories to see if we can improve their usefulness in a world of direct answers, apps, intelligent personal assistants, and other developments.
For those who haven’t reminded themselves recently, here is a quick recap of the three categories:
Google, in their human rater guidelines, call these three categories:
Google also widened the definition of the categories slightly from their original paper. Interestingly, Andrei …read more