Posted by EricEnge
When you first start in content marketing, you usually have little to no audience of your own for your content. If you’re a major brand, you may be able to develop this quickly, but it’s still extremely helpful to get visibility on third-party sites to grow your reputation and visibility as a producer of fantastic content, and to also net links to your site.
This can come in the form of third parties linking to content on your site, or getting guest posting or columnist opportunities on those sites. A key stage in that process is creating a pitch to the site in question, in order to get them to say “yes” to whatever it is you’re requesting.
The hardest part of writing any pitch isn’t the creation of the pitch itself. It’s the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it.
To illustrate this, I’m going to walk through the process using a fictitious landscaping business, describing what they might need to do to start successful pitching of the content they plan to create.
You aren’t ready to pitch until …read more