Introducing a new JavaScript SEO video series

March 6, 2019 | SEO Resources
We made a new video series on JavaScript SEO that benefits both web developers and SEOs. In the series we want to help making discoverable web apps with JavaScript.JavaScript is popular as it allows to build more engaging web applications. JavaScript frameworks are widely used as they:Improve developer productivity by providing useful utilities and toolingAllow faster prototyping cycles thanks to their ecosystems of components and librariesHelp s
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How to stop wasting resources to improve the customer experience

March 6, 2019 | Web Marketing
Are you wasting valuable resources trying to improve customer experience? 70% of leading companies say that it is a top priority [1], but many don't know where to start. They see customer experience as isolated touchpoints: physical stores, mobile apps, web store, social media. While it is important to improve those individual interactions, companies should not lose sight of the forest for the trees. What's most important is understanding the
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A Comprehensive Analysis of the New Domain Authority

March 5, 2019 | SEO Resources
Posted by rjonesx.Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit
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How to create a successful pop-up store

March 5, 2019 | Web Marketing
The conception of the pop-up show was birthed out of the financial crash of 2008 as an alternative to long retail leaseholds – and since their inception they have gone mainstream. In the UK alone, the pop-up industry is currently worth over £2.3 billion a year. Plus with almost 30% of British businesses beginning their entrepreneurial journey as a pop-up, it's safe to say that this retail phenomenon isn't going away any time soon. Why
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March 1st Google Update: The Mysterious Case of the 19-Result SERPs

March 4, 2019 | SEO Resources
Posted by Dr-PeteLate last week (Feb 28 - Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later). Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Across the 10,00
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Digital commerce in the 5G world

March 4, 2019 | Web Marketing
5G is the next generation of mobile networks that will drastically increase performance and enable new use-cases across three dimensions: Massive machine-to-machine (M2M) communications will accelerate the adoption of M2M/IoT leading to emergence of many new use-cases including remote control, infrastructure monitoring, health, connected cars and many others.Ultra-reliable low latency communications will allow to achieve latencies as low as 1m
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Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

March 1, 2019 | SEO Resources
Posted by BritneyMullerIt's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 i
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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

February 28, 2019 | SEO Resources
Posted by KameronJenkinsFrom irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with
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5G and the latest digital transformation

February 28, 2019 | Web Marketing
5G has been an overall popular conversation topic globally and it definitely dominated at Mobile World Congress. The anticipated low communication latency and increased network speeds with 5G are drastically heightening further interest in areas where real-time data processing and augmented/virtual reality (AR/VR) will be prevalent. Sal Visca, CTO at Elastic Path is looking forward to the disruption this new technology is about to cause.
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Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

February 27, 2019 | SEO Resources
Posted by MiriamEllisRetail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can't think of a market where good and relatively inexpensive exper
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