Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

May 2, 2019 | SEO Resources
Posted by McDermottWouldn't it be nice if you had an easy way to learn about your competitor's deepest and darkest secrets? An ethical way to peer inside their business — anytime you wanted? Your competitor's review portfolio provides you with just that. And conducting an audit of their portfolio will give you precious, must-have data that competitors are simply unwilling to share. It's a treasure trove of secrets, pointing to your competitor's
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Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

May 1, 2019 | SEO Resources
Posted by BrianChilds“Does Moz offer a certification?” Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz's entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called
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Give it up for Your MozCon 2019 Community Speakers!

April 30, 2019 | SEO Resources
Posted by cheryldraperHigh fives and fist bumps for each and every person who took the time to pitch their hearts out for this years' six community speaker spots — a whopping 130 entries were submitted! Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the Moz
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Retail pop-ups at the airport: turn passengers into customers

April 30, 2019 | Web Marketing
Leisure, pleasure or business – air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US alone. Although processes at airports are becoming more streamlined due to the introduction of innovative technological systems, travelers are still waiting over an hour on average between getting through security and boarding the plane. With nowhere else to go, mo
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Using the SERP to build your keyword list

April 29, 2019 | SEO Resources
Posted by TheMozTeamThis post was originally published on the STAT blog.Keyword lists keeping you up at night? We feel you — and so does every other SEO. There's a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you're getting (a healthy eight hours, please), we whipped up a useful guide on our favour
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The 7 deadly sins of ecommerce UX

April 29, 2019 | Web Marketing
According to Statista, there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you're reading this and haven't shopped online — especially on a mobile device — what's your secret? My wallet wants to know. If you're one of the millions of retailers running an ecommerce site, it's essential to make sure your users have an optimal experience that makes shopping easy and ke
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Guess who’s back? (hint…it’s Linda Bustos)

April 26, 2019 | Web Marketing
We're very excited to welcome back Linda Bustos to Get Elastic! Linda first joined Get Elastic in its earliest days in 2007, writing and reporting on a variety of topics from SEO and social marketing to usability and conversion optimization. Get Elastic quickly became the fastest growing ecommerce blog, ranking in the AdAge Power150 with recognition as a “top blog to follow” from numerous publications including the Wall Street Journal.
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What Links to Target with Google's Disavow Tool - Whiteboard Friday

April 25, 2019 | SEO Resources
Posted by Cyrus-ShepardDo you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn't have to use Google's Disavow Tool, he provides his personal strategies for those times when using the tool makes sense.How do you decide when to disavow? We'd love to hear your p
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Navigating the digital noise at B2B Online

April 24, 2019 | Web Marketing
Customer experience, platform models, digital noise, oh my! If you're a B2B organization undergoing a digital transformation there's a lot to think about and plan for. Where do you start? How do you start?Who can help? Who has done it well? Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019in Chicago, April 29 to May 1. It's a great three days for manufacturers and distributors
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Enriching Search Results Through Structured Data

April 24, 2019 | SEO Resources
For many years we have been recommending the use of structured data on websites to enable a richer search experience. When you add markup to your content, you help search engines understand the different components of a page. When Google's systems understand your page more clearly, Google Search can surface content through the cool features discussed in this post, which can enhance the user experience and get you more traffic.We've worked hard to
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