The Wonderful World of SEO Meta Tags [Refreshed for 2017]

April 12, 2017 | SEO Resources
Posted by katemorrisMeta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get
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The MozCon Local 2017 Video Bundle Is Here!

April 12, 2017 | SEO Resources
Posted by Danielle_LaundersAt MozCon Local we came, we learned, and now we share! We invited 16 speakers to dive into all aspects of local marketing and SEO in 13 keynote-style presentations and one Q&A panel with local search experts. Throughout the day we dove into such topics as link building, citation sources, reviews, industry trends, and more. Ready to level up your local marketing skills? Feel free to jump ahead: Let's go! I'm ready fo
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Announcing the 2017 Local Search Ranking Factors Survey Results

April 11, 2017 | SEO Resources
Posted by WhitesparkSince its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to increase their rankings. This year, David is focusing on his new company, Tidings, a genius service that automatically generates perfectly branded newsletters by pulling in the content
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XML Sitemaps: The Most Misunderstood Tool in the SEO's Toolbox

April 10, 2017 | SEO Resources
Posted by MichaelC-15022In all my years of SEO consulting, I've seen many clients with wild misconceptions about XML sitemaps. They're a powerful tool, for sure — but like any power tool, a little training and background on how all the bits work goes a long ways.IndexationProbably the most common misconception is that the XML sitemap helps get your pages indexed. The first thing we've got to get straight is this: Google does not index your pa
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Similar items: Rich products feature on Google Image Search

April 10, 2017 | SEO Resources
Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user. Similar items supports handbags, sunglasses, and shoes and will cover other appa
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" rel="bookmark">How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts - Whiteboard Friday

April 6, 2017 | SEO Resources
Posted by randfishHow are you gleaning your competitive insights? We've got a ton of resources and tools at our disposal, and one of the best ways to learn what's working for your rivals and how you can build your own success on top of those insights is via the top pages report. In today's Whiteboard Friday, Rand goes over how each data source can provide unique value and which questions you should be asking to get more out of that data. http://f
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Grace the Stage at MozCon 2017: The Door is Open for Community Speaker Pitches

April 6, 2017 | SEO Resources
Posted by ronell-smithSome of the best talks at MozCon each year come from the community speakers—those who're able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you're eager to be a member of this group, step right up. We're now open for MozCon community speaker's pitches. We'd be happy to
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How to Get All Your Search Console Data from the API (Plus, Learn How to Use Python)

April 5, 2017 | SEO Resources
Posted by Dom-WoodmanWhat will you learn from this post?How to get lots of Search Console data quickly and easily How to run a Python script And who can do it? Hopefully, it should be accessible to any beginner. Why do we use the API to get Search Console data?At Distilled, we often want to use Google Search Console data, but getting it from the interface is incredibly clunky: You're limited to the top 1,000 queries You have to apply each filter
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Constant Content: The Silver Bullet for Failing Content Marketing Strategy

April 4, 2017 | SEO Resources
Posted by SimonPensonIncredible, isn't it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It's just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate a
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Do We Still Need to Disavow in the Era of Penguin 4.0?

April 3, 2017 | SEO Resources
Posted by MarieHaynesIt has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you'd engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression
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