Leveraging microservices for your business, Part 2: The good and the bad

February 11, 2019 | Web Marketing
In this article, senior architect Matt Bishop reviews the benefits and difficulties with a microservice architecture. While avoiding the “anti-patterns” and horror stories that are prevalent while sticking to the architecture qualities themselves. Quick recap on considering microservices In the first installment of the microservices series it laid out the definition of microservices from their qualities – loosely coupled, service-orie
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How to Identify and Tackle Keyword Cannibalisation in 2019

February 11, 2019 | SEO Resources
Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (o
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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

February 10, 2019 | SEO Resources
Posted by KameronJenkinsWhen your target is constantly moving, how can you keep your clients informed and happy?Raise your hand if you've ever struggled to keep up with all the changes in our industry. Go ahead, don't be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it d
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Embracing mobile commerce: 6 ways to optimize

February 8, 2019 | Web Marketing
As previously published on TA Digital It's projected that by 2021, mobile will account for 54% of total ecommerce sales. In today's digital era, wireless devices have made life easier for everyone. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? With many shoppers starting and ending their shopping journey on mobile,
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Shoptalk: what to know before you go

February 8, 2019 | Web Marketing
So, you've made up your mind and you're heading to Shoptalk. Now what? If you're a brand or retailer, the first thing you want to do is see if you qualify for a complimentary event ticket. Shoptalk's Hosted Retailers & Brands Program consists of onsite meetings with participating sponsor vendors and practitioners, like yourself, looking to evaluate and purchase new retail technology. Meetings are based on a combined opt-in/opt-out process
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Using STAT for Content Strategy - Whiteboard Friday

February 7, 2019 | SEO Resources
Posted by DiTomasoSearch results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy. Click on
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Consolidating your website traffic on canonical URLs

February 6, 2019 | SEO Resources
In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content. To help unify your data, Search Console will
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4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

February 6, 2019 | Web Marketing
Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they've made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product placements done smartly. For example, right at the beginning, the viewer must choose between Kellogg's Frosted Flakes a
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Exploring Google's New Carousel Featured Snippet

February 5, 2019 | SEO Resources
Posted by TheMozTeamGoogle let it be known earlier this year that snippets were a-changin'. And true to their word, we've seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets, and now we're taking you for a ride on the carousel snippet. We'll explore how it behaves in the wild and which of its snippets you can win. For your safety, plea
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A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

February 4, 2019 | SEO Resources
Posted by rjonesx.Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted
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