Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

July 23, 2017 | SEO Resources
Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have suc
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" rel="bookmark">Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

July 20, 2017 | SEO Resources
Posted by randfishMove over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep u
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Experience-Driven Commerce: 6 Ways to Become an Experience Business

July 20, 2017 | Web Marketing
This post is based on a Use Technology with a PurposeTechnology is a means to an end. Use it only if it adds to the customer's digital experience or builds your business. If it leads to slow load times or adds unnecessary clicks or layers of information, take it out.The best technology leads to concrete benefits that solves a problem, simplifies a process, or elevates an experience. For example, the luxury cruise line Carnival introduced the Meda
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" rel="bookmark">"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

July 18, 2017 | SEO Resources
Posted by bridget.randolphRecently I made the shift to freelancing full-time, and it's led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that "SEO is too hard to stay on top of... it's always changing" was being st
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Fighting Review Spam: The Complete Guide for the Local Enterprise

July 17, 2017 | SEO Resources
Posted by MiriamEllisIt's 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry's discussion of review spam. It's become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales. Just as every local brand, large and small, has had to adjust to the realit
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SEO for Copywriters: Tips on Measuring SEO Impact - Next Level

July 16, 2017 | SEO Resources
Posted by BrianChildsWelcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he's back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up! Understanding how to write web content for SEO is important. But equally important is knowing how to measure the SEO impact of y
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SEO Best Practices for Canonical URLs + the Rel=Canonical Tag - Whiteboard Friday

July 13, 2017 | SEO Resources
Posted by randfishIf you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, how to use it, and sticky situations to avoid. https://fast.wistia.net/embed/iframe/y02fcc4v1f?videoFoam=true Click on the whiteboard image above to open a high-resolution version in a new tab!Video Transcr
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Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

July 13, 2017 | SEO Resources
Posted by SarahBirdI have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, over the next 6 to 9 months he will transition into a supporting role as a Moz Associate. He will continue to be a passionate speaker and evangelist, and you'll sti
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" rel="bookmark">How "Message Match" Can Lift Conversion Rates by 212.74% [Case Study]

July 12, 2017 | SEO Resources
Posted by bsmarketerGoogle offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google's initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won't fix your problems. In fact, it'll only amplify them. Instead, the trick is to zoom back out to the big picture. Then i
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Amazon and Whole Foods Did Rotten Tomatoes Spark a $14 Billion deal?

July 12, 2017 | Web Marketing
When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already famous for thin margins.Buying physical locations is an interesting strategy because most grocers are doing the exact opposite. They are all working like mad to bring online shopping and unified
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