Moz's Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

June 18, 2018 | SEO Resources
Posted by NeilCristEvery year, we publish an overview of all the upgrades we've made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we've also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we're sha
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Google Patent on Structured Data Focuses upon JSON-LD

June 17, 2018 | SEO Resources
In a search engine that answers questions based upon crawling and indexing facts found within structured data on a site, that search engine works differently than a search engine which looks at the words used in a query, and tries to return documents that contain the same words as the ones in the query; hoping that such a matching of strings might contain an actual answer to the informational need that inspired the query in the first place. Sear
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When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

June 14, 2018 | SEO Resources
Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-res
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Schema, Structured Data, and Scattered Databases such as the World Wide Web

June 14, 2018 | SEO Resources
I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few more, and see more of the City. One of the places that I did want to see was Pike Place market. It was a couple of blocks away from the Hotel I stayed at (the Marriott Waterfront.) It is a combination
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Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

June 11, 2018 | SEO Resources
Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world. But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code
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How a Few Pages Can Make or Break Your Website

June 10, 2018 | SEO Resources
Posted by Jeff_BakerA prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, content marketing and SEO aren't subjective. The quality of the words you write can be quantified,
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Risk-Averse Link Building - Whiteboard Friday

June 7, 2018 | SEO Resources
Posted by rjonesx.Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video
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Google to Offer Combined Content (Paid and Organic) Search Results

June 7, 2018 | SEO Resources
Google Introduces Combined Content Results When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. A recent patent from Google (Combining Content with Search Results) tells us about how Google might identify when organic search results might be about specific entities, such as brands. It may also recognize when paid results are about the same brands, whether they might be pro
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Google Search at I/O 2018

June 7, 2018 | SEO Resources
With the eleventh annual The sessions included the launch of JavaScript error reporting in the Mobile Friendly Test tool, dynamic rendering (we will discuss this in more detail in a future post), and an explanation of how CMS can use the Indexing and Search Console APIs to provide users with insights. For example, Wix lets their users submit their homepage to the index and see it in Search results instantly, and Squarespace created a Google Searc
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Beyond Youtube: Video Hosting, Marketing, and Monetization Platforms, Compared

June 5, 2018 | SEO Resources
Posted by AnnSmartyA few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up. The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot's research 45% of web users watch an hour or more of video p
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