Rewriting the Beginner's Guide to SEO, Chapter 5: Technical Optimization

October 8, 2018 | SEO Resources
Posted by BritneyMullerAfter a short break, we're back to share our working draft of Chapter 5 of the Beginner's Guide to SEO with you! This one was a whopper, and we're really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order indeed. We'd love to hear what you think: did we miss anyth
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Faceted Navigation Intro - Whiteboard Friday

October 4, 2018 | SEO Resources
Posted by sergeystefogloThe topic of faceted navigation is bound to come up at some point in your SEO career. It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week's Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav is and why it matters,
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B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

October 4, 2018 | Web Marketing
Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy”. Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy. The session and workshop packed event left no ro
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A Slice of MozCon Magic: The 2018 Video Bundle is HERE!

October 1, 2018 | SEO Resources
Posted by HayleyBowyerYour tweets haven't gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren't for busy schedules and pesky back-to-back meetings. So, while you're hard at work, we're here to make one thing easy: providing you with the insights you need whenever you need them. Yes, that's right — the MozCon 2018 Video Bundle is here and we can't wait share it with you! Ready to dive in?
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Surprising SEO A/B Test Results - Whiteboard Friday

September 27, 2018 | SEO Resources
Posted by willcritchlowYou can make all the tweaks and changes in the world, but how do you know they're the best choice for the site you're working on? Without data to support your hypotheses, it's hard to say. In this week's edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he's seen that prove you can't always trust your instinct in our industry. C
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The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed

September 26, 2018 | SEO Resources
Posted by Alan_ColemanThe latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean in
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Why is it so hard to monetize experience?

September 25, 2018 | Web Marketing
Today, customers use an average of 5 to 6 touchpoints when buying an item.[1] In this fast-paced world of communication and information overload, consumer's attention is the most coveted currency that brands are striving to capture in order to realize their business goals. This is why customer experience is key to acquiring and retaining loyal customers. According to Forrester, as many as 72% of businesses name improving customer experience their
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Spectator to Partner: Turn Your Clients into SEO Allies - Whiteboard Friday

September 20, 2018 | SEO Resources
Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site." In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients
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Four Things You May Not Know About API-First Commerce

September 19, 2018 | Web Marketing
As previously published on LinkedIn API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot. A major cruise line offers stylish wearabl
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How to Improve Your Link Building Outreach Pipeline

September 19, 2018 | SEO Resources
Posted by John.Michael123Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you're in the thick of several outreach campaigns, it's hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources.Three common questions are critical to understand at any point in your lin
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