Context Clusters in Search Query Suggestions

February 18, 2019 | SEO Resources
unsplash-logoSaketh Garuda Context Clusters and Query Suggestions at Google A new patent application from Google tells us about how the search engine may use context to find query suggestions before a searcher has completed typing in a full query. After seeing this patent, I've been thinking about previous patents I've seen from Google that have similarities. It's not the first time I've written about a Google Patent involving query suggestions
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5 steps to prevent ecommerce fraud

February 18, 2019 | Web Marketing
Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities? This article highlights ways to reduce the fraudulent ecommerce behavior. Criminal activities are gaining momentum in the virtual world like never before. Unlawful crooks are trying to take advantage of
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Build a Search Intent Dashboard to Unlock Better Opportunities

February 17, 2019 | SEO Resources
Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you're likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you've ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don't really know what to do with, then this post is for you. I'm going to share how to take all that sweet keyw
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Detecting Link Manipulation and Spam with Domain Authority

February 17, 2019 | SEO Resources
Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in back
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4 Ways to Improve Your Data Hygiene - Whiteboard Friday

February 14, 2019 | SEO Resources
Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a dig
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Why January is chargebacks nightmare for retailers

February 13, 2019 | Web Marketing
What looks like booming business in November and December often turns into a mountain of returns a few weeks later, challenging balance sheets and threatening profits. January has traditionally accounted for 51% of a retailer's returns. In 2018, there was a “first wave” of returns, with over 1.3 million parcels via UPS returning to merchants in December, with a second equally large number being returned by January 3rd. About $94 billion worth
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A guide to setting up your very own search intent projects

February 13, 2019 | SEO Resources
Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you're tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you're not getting the full story. Smart segmentation is key to making sense of your data. And you're probably already applying this outside of STAT. So now, we're going to show you how to do it in STAT to uncover b
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How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

February 12, 2019 | Web Marketing
Johnstone Supply, a Portland, OR-based HVACR resource and supplier for contractors of all sizes, prides itself on having the “largest selection of genuine OEM parts in the industry, with replacements for nearly every major brand”. Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation. Johnstone Supply's business model is centered on se
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The Basics of Building an Intent-based Keyword List

February 12, 2019 | SEO Resources
Posted by TheMozTeamThis week, we're taking a deep into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. Search intent is the new demographics, so it only made sense to
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Do Businesses Really Use Google My Business Posts? A Case Study

February 11, 2019 | SEO Resources
Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business' local search engine optimization and online visibility. If you're a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company's online presence. As long as your local business meets Google's guidelines, your Google My Business profile can help give your company FREE exposure on Goog
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