The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

February 19, 2018 | SEO Resources
Posted by sanfranWhat does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We've been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google's algorithm intended to understand the meaning behind the words on the page, rather than the p
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Related Questions are Joined by ‘People Also Search For’ Refinements; Now Using a Question Graph

February 19, 2018 | SEO Resources
I recently bought a lemon tree and wanted to learn how to care for it. I started asking about it at Google, which provided me with other questions and answers related to caring for a lemon tree. As I clicked upon some of those, others were revealed that gave me more information that was helpful. Last March, I wrote a post about Related Questions at Google, Google's Related Questions Patent or ‘People Also Ask' Questions. As Barry Schwartz not
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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

February 18, 2018 | SEO Resources
Posted by willcritchlowDigital marketing is measurable. It's probably the single most common claim everyone hears about digital, and I can't count the number of times I've seen conference speakers talk about it (heck, I've even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don't know which half. Maybe the joke's on us digital marketers though, who garner
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Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

February 15, 2018 | SEO Resources
Posted by randfishSame content, different domains? There's a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the wor
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Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

February 14, 2018 | SEO Resources
Posted by Jackie.FrancisIn SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we've invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved. That being said, if you've eve
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The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

February 13, 2018 | SEO Resources
Posted by MiriamEllisIt's February, and we've all dipped our toes into the shallow end of the 2018 pool. Today, let's dive into the deeper waters of the year ahead, with local search marketing predictions from Moz's Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the coming months in local. WOMM, co
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New Research: 35% of Competitive Local Keywords Have Local Pack Ads

February 12, 2018 | SEO Resources
Posted by Dr-PeteOver the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for "oil change" from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We've heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you
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Diagnosing Why a Site's Set of Pages May Be Ranking Poorly - Whiteboard Friday

February 8, 2018 | SEO Resources
Posted by randfishYour rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the reco
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The 3 C’s of Commerce that Build Customer Delight and Loyalty

February 8, 2018 | Web Marketing
Commerce has evolved beyond the cart into an entire ecosystem. It's not enough to have a beautiful website, a drop-down catalog, and bug-free checkout. All your competitors are doing exactly the same thing. The leading brands don't sell a product, they sell an experience. Experience-driven commerce is generated by engaging customers across different touchpoints in different ways and integrating your product into their daily routines. However, it'
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Rewriting the Beginner's Guide to SEO, Chapter 1: SEO 101

February 7, 2018 | SEO Resources
Posted by BritneyMullerBack in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner's Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we're here to share our draft of the first chapter. In many ways, the Beginner's Guide to SEO belongs to each and every member of our community; it's important that we get this right, for your sake. So without fu
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