Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment

October 15, 2017 | SEO Resources
Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client's website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert's question? He asked... Can Googlebot crawl using HTTP/2 protocols? You may be asking yourself, why should I care about Robert and his HTTP protocols?As a refresher, HTTP protocols are the basic set of standa
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Does Tomorrow Deliver Topical Search Results at Google?

October 13, 2017 | SEO Resources
The Oldest Pepper Tree in CaliforniaAt one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that people could skim through to find something that they might be interested in. Those listings of categories included hierarchical topics and subtopics; but they were managed by human beings and both directorie
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Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday

October 12, 2017 | SEO Resources
Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Click on the whiteboard image above to op
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Do iPhone Users Spend More Online Than Android Users?

October 10, 2017 | SEO Resources
Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else? At Wolfgang Digital, we love a bit of data, so we've trawled through a mas
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Using Ngram Phrase Models to Generate Site Quality Scores

September 21, 2017 | SEO Resources
Source: McGeddonCreative Commons License: Attribution 2.0 GenericNavneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It's worth studying to understand how it determines the quality of sites. Back in 2013, I wrote the post Google Scoring Gibberish Content to Demote Pages in Rankings, about Go
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10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday

September 21, 2017 | SEO Resources
Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about.
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Virtual Versus Augmented Reality? Which one will win out?

September 21, 2017 | Web Marketing
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes. Brands can extend interactive, transactional experiences
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How to Prioritize SEO Tasks [+Worksheet]

September 20, 2017 | SEO Resources
Posted by BritneyMuller“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing. SEOs especially are in a constant state of
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So You Want to Build a Chat Bot – Here's How (Complete with Code!)

September 19, 2017 | SEO Resources
Posted by R0bin_L0rdYou're busy and (depending on effective keyword targeting) you've come here looking for something to shave months off the process of learning to produce your own chat bot. If you're convinced you need this and just want the how-to, skip to "What my bot does." If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on. Why should I read this? Do you remember w
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The Anatomy of a $97 Million Page: A CRO Case Study

September 18, 2017 | SEO Resources
Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary We (with Protalus' team) increased direct sales by 91% in about 6 months through one-click ups
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