There's No Such Thing as a Site Migration

April 25, 2017 | SEO Resources
Posted by jonoaldersonWebsites, like the businesses who operate them, are often deceptively complicated machines. They're fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers. Even seemingly simple sites are often powered by complex technology, like content management systems, databases, and templating engines. Th
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The State of Links: Yesterday's Ranking Factor?

April 24, 2017 | SEO Resources
Posted by Essentially, back in the late '90s, links were a much bigger part of how we experienced the web — think of hubs like Excite, AOL, and Yahoo. Google's big innovation was to realize that, because people navigated the web by clicking on links, they could approximate the relative popularity of pages by looking at those links.So many links, such little time.Rand pointed out that, given all the information at their disposal in the present d
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Half of Page-1 Google Results Are Now HTTPS

April 23, 2017 | SEO Resources
Posted by Dr-PeteJust over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%: While there haven't been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure. MozCast is, of cour
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Why Net Neutrality Matters for SEO and Web Marketing - Whiteboard Friday

April 20, 2017 | SEO Resources
Posted by randfish Net neutrality is a hot-button issue lately, and whether it's upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments! Click on the whiteboard image above to open a high-resolution vers
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Large Site SEO Basics: Faceted Navigation

April 19, 2017 | SEO Resources
Posted by sergeystefogloIf you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn't you? It helps users filter down to their desired set of results fairly painlessly. While helpful to users, it's no secret that faceted navigation can be a nightmare for SEO. At Distilled, it's not uncommon for us to get a client that has tens of
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[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

April 18, 2017 | SEO Resources
Posted by DmitryDragilevThis blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It's tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries. Recently we were running content marketing for Pipedrive, a sales CRM. We created a content strategy that used edu
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How we fought webspam - Webspam Report 2016

April 18, 2017 | SEO Resources
With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in 2016 in our fight against webspam. Over the past year, we continued to find new ways of keeping spam from creating a poor quality search experience, and worked with webmasters around the world to make the web better.We do a lot behind the scenes to make sure that users can make full use of what today's web has to offer, bringing relevant results to e
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The Best Types of Content for Local Businesses: Building Geo-Topical Authority

April 17, 2017 | SEO Resources
Posted by terms as a general guide + real-world examples for inspiration.I want to doA homeowner wants to get her house in Colorado Springs ready to sell. In her search for tips, she encounters this Ultimate Home Seller's To-Do Checklist & Infographic. Having been helped by the graphic, she may turn to the realty firm that created it for professional assistance.A dad wants to save money by making homemade veggie chips for his children. He's
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Launching a New Website: Your SEO Checklist - Whiteboard Friday

April 13, 2017 | SEO Resources
Posted by randfishHovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven't accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today's Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live.
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The Wonderful World of SEO Meta Tags [Refreshed for 2017]

April 12, 2017 | SEO Resources
Posted by katemorrisMeta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get
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