The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

July 23, 2020 | SEO Resources
Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan fo
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Prepare for mobile-first indexing (with a little extra time)

July 21, 2020 | SEO Resources
(Caption: desktop version with 10 thumbnails / mobile version with 2 thumbnails) In this case, Googlebot won't click the button to load the 8 images, so Google won't see those images. The result is that they won't be indexed or shown in Google Images. Follow Google's lazy-loading best practices, and lazy load content automatically based on its visibility in the viewport. Be aware of what you block Some resources have diffe
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

July 21, 2020 | SEO Resources
Posted by MiriamEllisImage credit: J.B. Hill What's the good of a survey if it doesn't result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents ha
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

July 21, 2020 | SEO Resources
Posted by MiriamEllisImage credit: J.B. Hill What's the good of a survey if it doesn't result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents ha
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

July 21, 2020 | SEO Resources
Posted by MiriamEllisImage credit: J.B. Hill What's the good of a survey if it doesn't result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents ha
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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

July 20, 2020 | SEO Resources
Posted by DaisyQI hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you'd much rather call it a day. But if you're going to try and stand out in the very crowded search results page, yo
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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

July 20, 2020 | SEO Resources
Posted by DaisyQI hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you'd much rather call it a day. But if you're going to try and stand out in the very crowded search results page, yo
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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

July 20, 2020 | SEO Resources
Posted by DaisyQI hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you'd much rather call it a day. But if you're going to try and stand out in the very crowded search results page, yo
Read More »

Help Us Improve: The 2020 Moz Blog Reader Survey

July 19, 2020 | SEO Resources
Posted by morgan.mcmurrayIt's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in
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Help Us Improve: The 2020 Moz Blog Reader Survey

July 19, 2020 | SEO Resources
Posted by morgan.mcmurrayIt's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in
Read More »