Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

November 29, 2018 | SEO Resources
Posted by WhitesparkIn the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us
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The State of Local SEO: Industry Insights for a Successful 2019

November 28, 2018 | SEO Resources
Posted by MiriamEllisA thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You've created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we're ready to share your insights into: Goog
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Using a New Correlation Model to Predict Future Rankings with Page Authority

November 27, 2018 | SEO Resources
Posted by rjonesx.Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems t
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Emerging tech to meet B2B buyer expectations 

November 26, 2018 | Web Marketing
It is estimated that the US alone will generate over $1.2 trillion in business to business  ecommerce sales by 2021. With a market of that size, B2B organizations need to start planning now as to how they'll compete for a piece of that trillion-dollar share.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences
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What to Do with Your Old Blog Posts

November 26, 2018 | SEO Resources
Posted by -LaurelTaylor-Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn't jump on the blog bandwagon?Unfortunately, initial forays into b
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What SEOs Can Learn from AdWords - Whiteboard Friday

November 22, 2018 | SEO Resources
Posted by DiTomasoOrganic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. Click on the whiteboard imag
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Announcing the 2018 Local Search Ranking Factors Survey

November 20, 2018 | SEO Resources
Posted by WhitesparkIt has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we're also seeing an increase in the importance of reviews and continued decreases in the importance of citations. Check out the full survey! Huge growth in Google My BusinessGoogle has b
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Dependency Upgrades: why commerce software engineers need a policy and process  

November 19, 2018 | Web Marketing
For most commerce software engineers, dependency management includes upgrades and best practice suggests upgrading dependencies proactively. In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process. Why you need a policy and  process  All software depends on other software to accomplish useful tasks. Even the smallest  hello world  program depends on the libraries of
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3 Empowering Small Business Tips for Today, 2019, and a Better Future

November 18, 2018 | SEO Resources
Posted by MiriamEllis“American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let's celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts. What's Small Business Saturday?It's a
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Did Nike just unlock the code for the future of retail?

November 16, 2018 | Web Marketing
Originally reported at Fast Company Nike's six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store. According to Nike's Chief Design Officer, John Hoke, the future of retail is a mix between digital and physical. And it looks like they've accomplished just that – aiming to make shopping in-store as convenient as shopping online. The store definitely offers an e
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