Real-world data in PageSpeed Insights

January 10, 2018 | SEO Resources
PageSpeed Insights provides information about how well a page adheres to a set of best practices. In the past, these recommendations were presented without the context of how fast the page performed in the real world, which made it hard to understand when it was appropriate to apply these optimizations. Today, we're announcing that PageSpeed Insights will use data from the Chrome User Experience Report to make better recommendations for develope
Read More »

Troubleshooting Local Ranking Failures [Updated for 2018]

January 9, 2018 | SEO Resources
Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zip
Read More »

Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

January 8, 2018 | SEO Resources
Posted by rMaynes1The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain. Sound familiar? Convincin
Read More »

Introducing the new Search Console

January 8, 2018 | SEO Resources
A few months ago we If you've been a fan of Search Analytics, you'll love the new Search Performance report. Over the years, users have been consistent in asking us for more data in Search Analytics. With the new report, you'll have 16 months of data, to make analyzing longer-term trends easier and enable year-over-year comparisons. In the near future, this data will also be available via the Search Console API. Index Coverage: a comprehensive
Read More »

SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? - Whiteboard Friday

January 4, 2018 | SEO Resources
Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand. Click on the whiteboard image a
Read More »

How to Optimize Your Google My Business Listing

January 2, 2018 | SEO Resources
Posted by sherrybonelliAn important first step in any local SEO strategy is to claim and verify your local business' Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google's Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone nu
Read More »

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

January 1, 2018 | SEO Resources
Posted by bridget.randolphWe've been hearing a lot about mobile-first indexing lately, as the latest development in Google's ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends. But there's also a lot of confusion around what this means for the average business owner. Do you have to change anything? Everything? If your site is mobile-friendly, will that be good enough? IS THIS GOING TO BE ANOTHER MOBILEGE
Read More »

How to Rank in 2018: The SEO Checklist - Whiteboard Friday

December 28, 2017 | SEO Resources
Posted by randfishIt's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you've got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too. Click on the whiteboard image above to
Read More »

Why is Citation Consistency Important?

December 28, 2017 | Web Marketing
Citation consistency is very impactful on the Local SEO for businesses that have a physical location such as law firms, nursing homes, doctor offices, rehab centers, apartment complexes & commercial property, etc. Essentially, citation consistency acts as a trust factor for Google, and can impact your rankings, and whether or not you'll appear in the Local Search results. Here's the basics. Google crawls the web, and can gather your busine
Read More »

The Very Best of the Moz Blog 2017: Our Top 50 Posts

December 27, 2017 | SEO Resources
Posted by FeliciaCrawfordNow, I know we technically have a few days left in 2017, but I'm ready to dive head-first into a fond, full-blown retrospective. Each year we look back on what we've published, compiling and sharing the pieces you liked best. Normally we divvy it up via various metrics: traffic, 1Metric score, total thumbs up, total comments, the best of YouMoz, and so on and so forth. This year, however, we're doing things just a little
Read More »