Bursty Fresh and Local Featured Snippet Answers at Google

October 6, 2020 | SEO Resources
Featured Snippet Answers Based on ContextLast month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be shown in response to a query are given answer scores that are based on both query dependent and query independent signals
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3 Digital PR Tenets for Excellent Outreach

October 5, 2020 | SEO Resources
Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It's not easy, I'll tell you that. It takes a lot of time and resources, and over the years we've established a set of tenets that guide our digital PR process. I hope sharing them
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The Search Console Training lives on

October 2, 2020 | SEO Resources
In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the Developers site. The wonderful Google Developer Studio team (the engine behind those videos!) put together this fun blooper reel for the first wave of videos that we recorded in the Google Lon
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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

October 1, 2020 | SEO Resources
Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this helpful — and still
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Page Authority 2.0: An Update on Testing and Timing

September 29, 2020 | SEO Resources
Posted by rjonesx.One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revea
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What are Packaged Business Capabilities?

September 28, 2020 | Web Marketing
In a previous article, we discussed what Composable Commerce is and why it is essential for businesses to adopt. In short, brands that prioritize infusing digital throughout their entire strategy need a commerce framework that empowers them to build, deploy, and optimize experiences seamlessly. Packaged Business Capabilities are a part of Composable Commerce and are used to create a best of breed solution. But having talked to prospects and cus
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My 8 Best Local SEO Tips for the 2020 Holidays

September 28, 2020 | SEO Resources
Posted by MiriamEllisImage credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020's peak shopping season. I can't think of another year in which it's been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it'
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How to Detect and Improve Underperforming Content: A Guide to Optimization

September 27, 2020 | SEO Resources
Posted by SamuelMangialavoriContent, content, and more content! That's what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don't believe me? Here's a nice Google Trends graph that may
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Accessible Machine Learning for SEOs — Whiteboard Friday

September 24, 2020 | SEO Resources
Posted by BritneyMullerMachine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started. To see more on machine learning from Britney and our other
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Featured Snippet Answer Scores Ranking Signals

September 23, 2020 | SEO Resources
Calculating Featured Snippet Answer ScoresAn update this week to a patent tells us how Google may score featured snippet answers.When a search engine ranks search results in response to a query, it may use a combination of query dependant and query independent ranking signals to determine those rankings.A query dependant signal may depend on a term in a query, and how relevant a search result may be for that query term. A query independent signa
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