Influencer marketing and its role in personalization and commerce

May 31, 2019 | Web Marketing
I don't know about you, but I've never looked at a model in an ad and thought to myself, “I feel like I know her and should trust her judgment in clothing choices.” Someone I know, though? Absolutely. When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. I have a personal relationship with them — why would a friend lead me astray? For a lot of people, influencers and brand amba
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The time for B2B mobile apps is now [infographic]

May 29, 2019 | Web Marketing
Mobile B2B apps are picking up steam — what's fuelling their demand? B2B buyers are mobile at work and on-the-go, and they're not afraid to research and transact through multiple devices. Mobile is already influencing 39% of transactions and driving 42% of revenue for B2B companies tracked by the Boston Consulting Group. The post The time for B2B mobile apps is now [infographic] appeared first on Get Elastic Ecommerce Blog. ...read more
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The rise of visual search

May 28, 2019 | Web Marketing
It's hard to imagine the internet without being able to search for images, but it really wasn't that long ago when all search results were just plain text. Now, less than two decades after those humble text SERPs, technology is quickly moving beyond the world of merely looking for images, but rather leaping into the organic cosmos of the visual search with the help of artificial intelligence (AI). Image search beginnings It all started bac
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Mobile-First Indexing by default for new domains

May 28, 2019 | SEO Resources
Over the years since Using the URL Inspection Tool to check the mobile-first indexing status Our guidance on making all websites work well for mobile-first indexing continues to be relevant, for new and existing sites. For existing websites we determine their readiness for mobile-first indexing based on parity of content (including text, images, videos, links), structured data, and other meta-data (for example, titles and descriptions, robots me
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5 ways to leverage web design for a positive ecommerce experience

May 27, 2019 | Web Marketing
To build a successful ecommerce business, in addition to selling a product or service people want you also need to invest in various elements such as search engine optimization (SEO) and graphic design. In fact, not having an impactful and responsive web design can cost you sales. This is why it is essential to leverage design properly to boost your ecommerce business. Here are five ways to leverage web design: 1. Become customer-centric
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SEO recommendations [infographic]

May 24, 2019 | Web Marketing
Optimizing your website for search engine while ensuring it is convenient for users is the key to a successful SEO strategy. Easier said than done, right? Especially, considering the fact that Google makes updates on a regular basis, while mobile and stationary devices change unrecognizably each year. With such a rapid movement, marketers experience real challenges when trying to plan their strategies. There is a more effective way to inc
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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

May 23, 2019 | SEO Resources
Posted by DiTomasoAgencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resoluti
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Shaking up B2B commerce with Andy Hoar [video]

May 23, 2019 | Web Marketing
We caught up with Andy Hoar to find out what he's been up to these past 18 months. And from the conversation, it sounds like all amazing stuff! After leading the charge on B2B commerce at Forrester for many years as Vice President and Principal Analyst, Andy is now the CEO and Founder of Paradigm B2B. According to his company website, http://paradigmb2b.com, he and his team are guiding the medium-sized and mid-market B2B companies through the
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21 Ways to Triple Your B2B E-Commerce Conversions

May 23, 2019 | SEO Resources
Posted by OliviaRossIt takes thoughtful work to scale an e-commerce store. I'm sure you've had a few growing pains of your own getting to the point where you are today. However, you're reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not! Today, I will give you 21 tips (yes 21!) on how to double (even triple) your current conversion rates.
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B2B Mobile Commerce Apps are Hot: Here’s Why

May 22, 2019 | Web Marketing
Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers prefer to self-serve than engage with sales reps – the case for dedicated mobile experiences is clear. For industrial supplier Grainger, 41% of its mobile sales flow throug
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