Leveraging microservices for your business, Part 3: The backend for frontend pattern is not your friend

February 25, 2019 | Web Marketing
In the “Leveraging microservices for your business” series, principal architect, Matt Bishop has been addressing areas of focus to help organizations and developers determine if microservices are the right business choice. Part one described microservices as architectural qualities, while part two went through the benefits and challenges of building a microservice ecosystem. In this third and final installment, Bishop will address one of t
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Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

February 25, 2019 | SEO Resources
Posted by KristinTynskiIn my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups. Today, I'm
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We Dipped Our Toes Into Double Featured Snippets

February 24, 2019 | SEO Resources
Posted by TheMozTeamThis post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Hoo! In all our years of obsessively stalking snippets, this is one of the first documented cases of them
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Help customers discover your products on Google

February 22, 2019 | SEO Resources
People come to Google to discover new brands and products throughout their shopping journey. On Search and Google Images, shoppers are provided with rich snippets like product description, ratings, and price to help guide purchase decisions. Connecting potential customers with up-to-date and accurate product information is key to successful shopping journeys on Google, so today, we're introducing new ways for merchants to provide this informatio
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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

February 21, 2019 | SEO Resources
Posted by willcritchlowIf you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version in a new tab! If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on
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How Swisscom lost its “head” to create a unified commerce experience

February 21, 2019 | Web Marketing
As Switzerland's largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time. By the mid-2010s the outdated system had run its course and the lack of flexibility were negatively impacting customer experiences and expectations. Swisscom started out in the telegraph line business in the 19thcentury before making the move to telephones – it now serves over 1.5 m
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The Influence of Voice Search on Featured Snippets

February 21, 2019 | SEO Resources
Posted by TheMozTeamThis post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Righ
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SEO Channel Context: An Analysis of Growth Opportunities

February 20, 2019 | SEO Resources
Posted by BrankoKToo often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an
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Make sense of your data with these essential keyword segments

February 20, 2019 | SEO Resources
Posted by TheMozTeamThis blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you're working with thousands of keywords. That's why we're arming you with a handful of must-have tags. Follow along as we walk through the
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10 Ways to Boost Your Ecommerce Conversions in 2019

February 20, 2019 | Web Marketing
Previously published on TA Digital In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step has to be analyzed – from the initial landing page to checkout. You need to optimize your website right now for increasi
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