FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

August 20, 2019 | SEO Resources
Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website's SEO performance by helping search engines to better understand its content. While Schema.org is continuously expanding and refining its documentation,
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How to create an effective ecommerce customer journey mapping

August 20, 2019 | Web Marketing
Statistics show 48% of shoppers abandon a brand's website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand's story that features desired CX. The goal here is not to explain every step that customers go through in the
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Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz Pro

August 20, 2019 | SEO Resources
Bulk upload keywords by CSV Speaking of labels and keyword clusters, we've made one of your most-requested features a reality and added the option to bulk upload keywords to a Campaign. Rather than adding keywords manually, use a CSV to quickly and easily upload keywords, with labels and locations tied to them. In your Tracked Keywords Overview, simply click Add Keywords and toggle to the Upload CSV tab. Filter by SERP Feature in Keyword Lists Ha
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Let’s connect at e-connect Europe 2019

August 19, 2019 | Web Marketing
We're excited to announce our media partnership with the inaugural e-connect Europe 2019, taking place this December in Copenhagen. In our current age of do-or-die digital transformation, ecommerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile customers for complexity reduction or value offering. At the sa
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10 ecommerce marketing tactics to increase sales

August 16, 2019 | Web Marketing
Statista predicts revenue from global retail ecommerce will rise to $4.88 trillion by 2021.That means, in upcoming years, you can expect continued growth with more businesses joining the trend. This translates to more competition and thriving to stay on your toes. Source: Statista Regardless of industry, strategies that worked a few years ago don't always hold true today. Now is the time to integrate new sales strategies to save your custom
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5 Common Objections to SEO (& How to Respond) - Whiteboard Friday

August 15, 2019 | SEO Resources
Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn. In today's Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, rese
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You #AskGoogleWebmasters, we answer

August 15, 2019 | SEO Resources
We love to help folks make awesome websites. For a while now, we've been answering questions from developers, site-owners, webmasters, and of course SEOs in our office hours hangouts, in the help forums, and at events. Recently, we've (re-)started answering your questions in a video series called (At Google, behind the scenes, during the recording of one of the episodes.) When ...read more
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What role do marketplaces play in B2B ecommerce?

August 15, 2019 | Web Marketing
We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce. Get Elastic TRANSCRIPT with Adrien Nussenbaum, CEO, MiraklDownload And audio only, check out: https://www.getelastic.com/wp-content/uploads/Mirakl-interview_V2.mp4.mp3The post What role do marketplaces play in B2B ecommerce? appeared first on Get Elastic Ecommerce Blog. ...read mo
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6 ecommerce UX best practices

August 14, 2019 | Web Marketing
Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time. Fifty-two percent of users who shop online said that page speed affects their commitment to the online store. In the current competitive env
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How to Get Started Building Links for SEO

August 13, 2019 | SEO Resources
Posted by KameronJenkinsSearch for information about SEO, and you'll quickly discover three big themes: content, user experience, and links. If you're just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That's because, while content and user experience are under the realm of our control, links aren't… at least not completely. Think of this post as a quick-and-dirty version of The
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