The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed

September 26, 2018 | SEO Resources
Posted by Alan_ColemanThe latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean in
Read More »

Why is it so hard to monetize experience?

September 25, 2018 | Web Marketing
Today, customers use an average of 5 to 6 touchpoints when buying an item.[1] In this fast-paced world of communication and information overload, consumer's attention is the most coveted currency that brands are striving to capture in order to realize their business goals. This is why customer experience is key to acquiring and retaining loyal customers. According to Forrester, as many as 72% of businesses name improving customer experience their
Read More »

Spectator to Partner: Turn Your Clients into SEO Allies - Whiteboard Friday

September 20, 2018 | SEO Resources
Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site." In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients
Read More »

Four Things You May Not Know About API-First Commerce

September 19, 2018 | Web Marketing
As previously published on LinkedIn API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot. A major cruise line offers stylish wearabl
Read More »

How to Improve Your Link Building Outreach Pipeline

September 19, 2018 | SEO Resources
Posted by John.Michael123Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you're in the thick of several outreach campaigns, it's hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources.Three common questions are critical to understand at any point in your lin
Read More »

Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications

September 16, 2018 | SEO Resources
Posted by MiriamEllisChange is the only constant in local SEO. As your local brand or local search marketing agency grows, you'll be onboarding new hires. Whether they're novices or adepts, they'll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis.
Read More »

SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

September 13, 2018 | SEO Resources
Posted by HeatherPhysiocClients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of SEO maturity can help. In today's Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she's developed to help you diagnose your client's search maturity and remove blockers to your success. Click on
Read More »

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

September 11, 2018 | SEO Resources
Posted by MiriamEllisYour local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now, a potential patron near you is having an experience that will inform their decision of whether to do business with you at year's end, and their takeaway is largely hinging on two thi
Read More »

Visualizing Time: A Project Management How-To Using Google Sheets

September 10, 2018 | SEO Resources
Posted by R0bin_L0rdThe short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I've created a set of Google Sheets to make that work easier for you.I've found this system helpful in a number of ways, so I'm sharing my templates here in case it'll make your day a bit shorter. I'll start off with a brief overview of what the sheets do, but in the latter sec
Read More »

" rel="bookmark">SEO "Dinosaur" Tactics That You Should Retire - Whiteboard Friday

September 6, 2018 | SEO Resources
Posted by randfishIt's tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week's Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments! Click on the whiteboard image above to open a high-resolution versio
">Read More »