Wicked Quick: B2B replatforming initiatives

October 18, 2019 | Web Marketing
Disclaimer: As a native of New England I enjoy sharing my region's slang with the world. “Wicked” is a general intensifier. It's ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick 😉. Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues. I recently had a chat with a global B2B practitioner with a global footwear and apparel brand on replatforming
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Intro to SEO Competitive Analysis 101 - Whiteboard Friday

October 17, 2019 | SEO Resources
Posted by Cyrus-ShepardA good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysisPlus, don't miss the handy tips on which t
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Understand your customers’ experience to optimize your ecommerce site

October 17, 2019 | Web Marketing
With the growing number of options available to online shoppers, your customer's experience while searching your site will have a direct impact on your sales. Therefore, in order to fully improve and optimize for your digital customers you need to understand how your customers use your ecommerce site and other digital touchpoints. The more seamless the experience, the more likely the customer will return to your website or app. Even the s
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Experience-driven commerce and its impact on B2B

October 16, 2019 | Web Marketing
In today's digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively. Great customer experiences are rooted in personalization, and the goal of “one experience per customer” through
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Franchise Marketing: How People Buy Now

October 15, 2019 | SEO Resources
Posted by MiriamEllisThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur's 500. Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on custo
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How 5G will power the future of movement via the Internet of Vehicles (IoV)

October 15, 2019 | Web Marketing
Right now, it seems like 5G is everywhere, even though this next generation of wireless service has yet to be widely deployed. It's the subject of massive competition between the U.S. and China (somewhat of a 21st-century space race) and perhaps even greater speculation over rollout, coverage areas and international impact. One thing is certain: 5G is on the near horizon, and with up to 100 times the speed of current wireless networks, it sta
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New SEO Experiments: A/B Split Testing Google's UGC Attribute

October 14, 2019 | SEO Resources
Posted by Cyrus-ShepardWhen Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!" If you're not familiar with DistilledODN, it's a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard. Since the ODN is a cloud platform that sits in front of your
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Shopify SEO: The Guide to Optimizing Shopify

October 14, 2019 | SEO Resources
Posted by cml63A trend we've been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites
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4 tips for a successful Cyber Monday email campaign

October 14, 2019 | Web Marketing
Year after year, Cyber Monday (the Monday after Thanksgiving) has proven to be one of the busiest shopping days in terms of sales numbers. The average conversion rate for Cyber Monday emails are the highest among all holiday emails, therefore, it's crucial to implement effective email marketing campaigns if you're going to stand out amid all the noise. There are different kinds of promotional emails, such as announcements, giveaways, tiered
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3 debunked myths about dropshipping

October 11, 2019 | Web Marketing
Chances are you've heard about the brilliance of dropshipping – the ability to run an online store without keeping inventory. However, if you've heard about the brilliance of it, you've also most likely heard why dropshipping is a bad idea. Ever since the idea of it became mainstream, there has been a lot of concern about how viable dropshipping is as a business model. A few years ago, starting a store meant putting a lot of effort into
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