How to Use Keyword Explorer to Identify Competitive Keyword Opportunities

November 1, 2017 | SEO Resources
Posted by hayleyshermanYou may have heard by now that Moz launched a new feature within Keyword Explorer last week. We heard your requests, and we're super-excited for you to check out the new addition. The tool has been expanded to allow you to search by URL: an easy way to understand what keywords an exact URL, subdomain, or entire domain is ranking for.As Rand pointed out, this feature of Keyword Explorer is multifunctional and can solve a lot
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Help Us Improve: The 2017 Moz Blog Reader Survey Is Here

October 31, 2017 | SEO Resources
Posted by Trevor-KleinIt's been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous understatement. We saw SERPs continue to add new features and far more featured snippets, as well as shifting massively toward HTTPS results. Here at Moz, we launched Keyword Explorer, rebuilt our Site Crawl, and ma
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Unfiltered: How to Show Up in Local Search Results

October 30, 2017 | SEO Resources
Posted by sherrybonelliIf you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very littl
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" rel="bookmark">How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting - Whiteboard Friday

October 26, 2017 | SEO Resources
Posted by randfishOne of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" and shares his most useful tips
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Digital commerce is playing a pivotal role in customer experience strategies.

October 25, 2017 | Web Marketing
Digital commerce is playing a pivotal role in customer experience strategies. The world's leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1 Digital commerce initiatives affect both operations and customer experience management. They provide more ways to sell products, interact with customers, and differentiate from the competition. In their r
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How to Do a Competitor Analysis for SEO

October 24, 2017 | SEO Resources
Posted by John.ReineschCompetitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots. By the end of this analysi
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Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

October 23, 2017 | SEO Resources
Posted by kerryjonesMany companies still don't see the benefit of creating content that isn't directly about their products or brand. But unless you have a universally interesting brand, you'll be hard-pressed to attract much of an audience if all you do is publish brand-centric content.Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their atten
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NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

October 23, 2017 | SEO Resources
Posted by randfishFor many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!" Today, we're answering that long-standing request with that precise data inside Keyword Explorer: This data is likely familiar to folks who've used tools like SEMRush, KeywordSpy, Spyfu, or others, and we have a few areas we think are stronger than these
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How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday

October 19, 2017 | SEO Resources
Posted by randfishWhich link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to anoth
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Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

October 18, 2017 | Web Marketing
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go. “The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic a
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