Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

June 8, 2020 | SEO Resources
Posted by MiriamEllisImage credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand f
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A Well-Formed Query Helps Search Engines Understand User Intent in the Query

June 8, 2020 | SEO Resources
A Well-Formed Query Helps a Search Engine understand User Intent Behind the QueryTo start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and it is very good seeing a white paper from the inventors of a recent patent published by Google. Both papers are worth reading to get a sense of how G
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A Well-Formed Query Helps a Search Engine Understand User Intent Behind the Query

June 8, 2020 | SEO Resources
A Well-Formed Query Helps a Search Engine understand User Intent Behind the QueryTo start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and it is very good seeing a white paper from the inventors of a recent patent published by Google. Both papers are worth reading to get a sense of how G
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A Well-Formed Query Helps a Search Engine understand User Intent Behind the Query

June 8, 2020 | SEO Resources
A Well-Formed Query Helps a Search Engine understand User Intent Behind the QueryTo start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and it is very good seeing a white paper from the inventors of a recent patent published by Google. Both papers are worth reading to get a sense of how G
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How Elastic Path enables the ultimate level of technical agility

June 2, 2020 | Web Marketing
We live in the “digitally connected world” where everything is changing rapidly, and which is characterized by the following trends: Rapidly evolving environment. The demand and behavior of customers, partners, and other stakeholders change quickly, requiring businesses to adapt. Technological disruption. The constant introduction of new technology, which disrupts industries, brings new offerings and enables new experiences for customers. E
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Black Lives Matter.

June 2, 2020 | SEO Resources
Posted by SarahBirdThe time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them. It's not enough to simply "do no harm" or "not be racist." That well-trodden path
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Crisis Adaptation - Whiteboard Friday

May 28, 2020 | SEO Resources
Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the chang
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Evaluating page experience for a better web

May 28, 2020 | SEO Resources
Through both Page experience rankingGreat page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page. By adding page experience to the hundreds of signals that Google considers when ranking search results, we aim to help people more easily access the information and web pages they're looking for, and support si
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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

May 26, 2020 | SEO Resources
Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minim
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Better BOPAC: 6 ways to improve curbside pickup in the “new normal”

May 26, 2020 | Web Marketing
Pre-COVID, 40% of shoppers said buy online, pick up in store (BOPIS or click-and-collect) was their most valued retail shopping experience, with BOPIS behavior growing 30% from 2018. Today, curbside pickup is the BOPIS delivery model of choice (dubbed BOPAC - or "buy online pick up at curb") as we navigate this “new normal.” Both consumers and merchants have adapted fast, with curbside pickup doubling year over year and 59% of consumers poll
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