Our goal: helping webmasters and content creators

May 10, 2018 | SEO Resources
Great websites are the result of the hard work of website owners who make their content and services accessible to the world. Even though it's simpler now to run a website than it was years ago, it can still feel like a complex undertaking. This is why we invest a lot of time and effort in improving Google Search so that website owners can spend more time focusing on building the most useful content for their users, while we take care of helping
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How to Discover and Monitor Bad Backlinks

May 8, 2018 | SEO Resources
Posted by rjonesx.Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it's still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns, for many webmasters that's just too expensive (and, frankly, overkill). I'm going to walk through a
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Google I/O 2018 - What sessions should SEOs and Webmasters watch live ?

May 8, 2018 | SEO Resources
Google I/O 2018 is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google.However, you don't have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live stream
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Moz's Link Data Used to Suck... But Not Anymore! The New Link Explorer is Here - Whiteboard Friday

May 3, 2018 | SEO Resources
Posted by randfishEarlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today's Whiteboard Friday, Rand transparently lists out many of the biggest complaints we've heard about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated dai
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Send your recipes to the Google Assistant

May 3, 2018 | SEO Resources
Last year, we launched Google Home with recipe guidance, providing users with step-by-step instructions for cooking recipes. With more people using Google Home every day, we're publishing new guidelines so your recipes can support this voice guided experience. You may receive traffic from more sources, since users can now discover your recipes through the Google Assistant on Google Home. The updated structured data properties provide users with
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Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

May 1, 2018 | SEO Resources
Posted by DarrenKingmanLink reclamation: Tools, tools everywhereEvery link builder, over time, starts to narrow down their favorite tactics and techniques. Link reclamation is pretty much my numero-uno. In my experience, it's one of the best ROI activities we can use for gaining links particularly to the homepage, simply because the hard work — the "mention" (in whatever form that is) — is already there. That mention could be of your brand, a
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Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

April 30, 2018 | SEO Resources
Posted by rjonesx. It's all wrongIt always was. Most of us knew it. But with limited resources, we just couldn't really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review. My most earnest attempt at determining the quality of a link index was back in 2015, before I joined Moz as Principal Search Scientis
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Faster, Fresher, Better: Announcing Link Explorer, Moz's New Link Building Tool

April 30, 2018 | SEO Resources
Posted by SarahBirdMore link data. Fresher link data. Faster link data. Today, I'm delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy. We've rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It's bigger, fresher, and much, much faster than our legacy link tech. And w
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We updated our job posting guidelines

April 27, 2018 | SEO Resources
Last year, we launched job search on Google to connect more people with jobs. When you provide Job Posting structured data, it helps drive more relevant traffic to your page by connecting job seekers with your content. To ensure that job seekers are getting the best possible experience, it's important to follow our Job Posting guidelines. We've recently made some changes to our Job Posting guidelines to help improve the job seeker experience. Re
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Content for Answers: The Inverted Pyramid - Whiteboard Friday

April 26, 2018 | SEO Resources
Posted by Dr-PeteIf you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and wi
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