SEO and Accessibility: Content [Series Part 2]

May 21, 2021 | SEO Resources
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn't just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people. ...read more
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New Release: Role-Based Access Control

May 20, 2021 | Web Marketing
Branded manufacturers who are embracing digital commerce often have robust internal teams that support their eCommerce go-to-market. These teams all have different responsibilities from managing the catalog to supporting customers with their purchase. With the recent release of Role-Based Access Control (RBAC) for Elastic Path Commerce Cloud, these organizations can quickly and easily assign roles so that each team can fulfill their responsibil
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Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care

May 20, 2021 | SEO Resources
In this blog, we'll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We'll also touch on the reasons why accessible websites typically rank higher in search engines — making accessibility the right choice all around! ...read more
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MozCon Virtual 2021 Interview Series: Ross Simmonds

May 19, 2021 | SEO Resources
We're absolutely thrilled to welcome Ross back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he's looking forward to at MozCon 2021. ...read more
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Don’t Complicate B2B Commerce by Insisting on POCs

May 18, 2021 | Web Marketing
Proofs of Concept (POCs) waste precious time that business and IT teams need to spend on MVPs (Minimum Viable Products) Taking different approaches doesn't mean having different goals Business functions, such as eCommerce, marketing, and sales, seek rapid time to market and quick updates in a “move fast, break it and learn” approach centred on meeting an ever-changing and increasing set of customer expectations. In contrast, IT demands a cl
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How Optimizing for Voice Search Will Impact Your SEO Plan in 2021 and Beyond

May 18, 2021 | SEO Resources
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that traffic will work a bit differently. ...read more
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BERT Question-Answering at Google

May 17, 2021 | SEO Resources
BERT Question-Answering A Patent granted to Google on May 11, 2021, involves performing Natural language processing (“NLP”) tasks such as question answering. It relies on a language model that has been pre-trained using world knowledge. The patent tells us that recent advances in language-model pre-training have resulted in language models such as Bidirectional Encoder Representations ... The post BERT Question-Answering at Google appeared f
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Are You Ready to Sell Like QVC?

May 17, 2021 | SEO Resources
Signs are emerging that we're on the verge of the next online sales phase: video. Let's deconstruct what's happening on QVC, and how and why you may need to learn to apply it as an SEO, local SEO, or business owner — sooner than you think. ...read more
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An Introduction to Accessibility and SEO [Series Part 1]

May 14, 2021 | SEO Resources
Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In part one, he introduces us to the idea of optimizing not just for some of our audience, but all of our audience. ...read more
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Daily SEO Fix: Advanced Keyword Explorer Metrics and Reporting Tips

May 13, 2021 | SEO Resources
In these Daily SEO Fix videos, we show you how you can use Moz's keyword metrics to help you evaluate how much of an impact ranking for certain keywords will have. ...read more
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