Step into the Spotlight as a Community Speaker at MozCon 2019

April 2, 2019 | SEO Resources
Posted by Danielle_LaundersWith MozCon 2019 right around the corner, we're excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now's the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!) Not su
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Bundling matters: why telecom companies seek an API-based commerce solution

April 2, 2019 | Web Marketing
In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. “While on the surface this might seem to be just a promotion, it highlights how T-Mobile can layer on additional services into a bundle that customers actually want,” said BTIG research analyst Walter Piecyk. Since 2013, T-Mobile has used bundling and pricing to attract more new subscribers than all of its rivals combined. Custo
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How to Diagnose and Solve JavaScript SEO Issues in 6 Steps

April 2, 2019 | SEO Resources
Posted by TomekRuIt's rather common for companies to build their websites using modern JavaScript frameworks and libraries like React, Angular, or Vue. It's obvious by now that the web has moved away from plain HTML and has entered the era of JS. While there is nothing unusual with a business willing to take advantage of the latest technologies, we need to address the stark reality of this trend: Most of the migrations to JavaScript frameworks ar
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Now Live for Your SEO Learning Pleasure: The NEW Beginner's Guide to SEO!

April 1, 2019 | SEO Resources
Posted by FeliciaCrawfordIt feels like it's been a king's age since we first began our long journey to rewrite and revamp the Beginner's Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it's hard to believe it's finally ready to share: The new Beginner's Guide to SEO is here! What makes this new version so darn special and sparkl
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Ecommerce best practices [infographic]

April 1, 2019 | Web Marketing
There's no mistaking what a major force ecommerce is in the business world today. Consumers and businesses alike appreciate the technology that allows them to find the products and services they need virtually anywhere and at any time. However, that convenience can be a double-edged sword. Although customers love how quick and convenient it is to shop and buy online, it also means they won't have the patience to put up with a site that doesn't pe
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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

March 31, 2019 | SEO Resources
Posted by Cyrus-ShepardLinks matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page's chances of ranking in search results. This is the popularity part of Google's algorithm, described in the original PageRank patent. But Google doesn't stop at using
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Wicked Quick: cashier-less shopping

March 29, 2019 | Web Marketing
Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues. For this week's Wicked Quick, I'm sharing a Q&A on cashier-less shopping and mobile's role in the future of frictionless shopping based on a chat I had with the folks from AWM Smart Shelf. This retail tech newcomer is reinventing retail through innovative hardware and software utilizing artificial intelligence and computer vision.And what's driving AWM Smart She
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5 ways to improve enterprise security

March 29, 2019 | Web Marketing
At the heart of Internet connectivity is the Internet of Things (IoT). Every enterprise today that utilizes digital technology in its core processes or organizational infrastructure adopts some form of IoT. While these connections can give businesses the dynamic they need to compete in an increasingly competitive market, they can also add to a company's online vulnerability. The countless devices, applications, cloud platforms, sensors, system
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The One-Hour Guide to SEO: Searcher Satisfaction - Whiteboard Friday

March 28, 2019 | SEO Resources
Posted by randfishSatisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs. Click
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Blockchain Potential for Ecommerce 

March 28, 2019 | Web Marketing
Blockchain distributed ledger technology, the tech behind Bitcoin, has the potential to improve ecommerce. These are early days, however. So early that many people don't understand what a blockchain is and what it means for business. Let's start with the basics, then look at some of the potential use-cases for ecommerce. What is a blockchain? A blockchain is a database “ledger” that cryptographically seals records of digital data or
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