Foundations of Commerce: Grit before Glitz

November 5, 2018 | Web Marketing
The race to get a product or service in front of a customer, or the desire for a customer to want or need a product or service has been running for thousands of years. Around 2700 BC, China mastered the ability to create silk from silkworm protein fibers. Sitting on this monopoly (the emperors of China refused to share the secret of silk production), China traded silk with other countries, creating a luxury “brand.” Demand for silk was so hig
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What the Local Customer Service Ecosystem Looks Like in 2019

November 4, 2018 | SEO Resources
Posted by MiriamEllisEverything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn't marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn't to serve the customer better, it's time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand's strategy, your enterprise will co
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API-first commerce: Why it’s OK to lose your head

November 2, 2018 | Web Marketing
In an effort to differentiate and compete, top brands are choosing a best-of-breed architectural approach due to the inherent limitations of monolithic commerce applications. As a result, headless API-first commerce is gaining momentum and traction across many industries. So why is it OK to lose your head now? Here are the top challenges to consider: Challenge 1: Lack of control over front-end experiences Traditional full-stack commerce platfo
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How Do Sessions Work in Google Analytics? - Whiteboard Friday

November 1, 2018 | SEO Resources
Posted by Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHello, Moz fans, and welcome to another edition of Whiteboard Friday. I am Tom Capper. I am a consultant at Distilled, and today I'm going to be talking to you about how sessions work in Google Analytics. Obviously, all of us use Google Analytics. Pretty much all of us use Google Analytics in our day-to-day work. Data from the platform
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How Google’s Knowledge Graph Updates Itself by Answering Questions

October 29, 2018 | SEO Resources
How A Knowledge Graph Updates Itself To those of us who are used to doing Search Engine Optimization, we've been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based upon the relevance of that content have been determining how well pages rank in search results in response to queries entered into search boxes by searc
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Introducing reCAPTCHA v3: the new way to stop bots

October 29, 2018 | SEO Resources
Today, we're excited to introduce reCAPTCHA v3, our newest API that helps you detect abusive traffic on your website without user interaction. Instead of showing a CAPTCHA challenge, Fighting Bots Your WayAnother big benefit that you'll get from reCAPTCHA v3 is the flexibility to prevent spam and abuse in the way that best fits your website. Previously, the reCAPTCHA system mostly decided when and what CAPTCHAs to serve to users, leaving you with
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How a 112-year old distributor transformed their business with an ecommerce chatbot

October 29, 2018 | Web Marketing
During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement. This article recaps the session from Chicago and highlights how this family-owned business used an ecommerce chatbot to lower costs, increase sales and improve customer satisfaction. Hill & Markes located in upstate New York is positioned as the one stop shop for foodservice disposables, janitorial & office suppl
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Building Links with Great Content - Natural Syndication Networks

October 28, 2018 | SEO Resources
Posted by This visualization differs in that the link network was built looking only at in-context links, whereas the visualization featured in the previous paragraph looked at all links. This is perhaps an even more accurate view of news syndication networks because it better parses out site-wide links, navigation links, and other non-context links that impact the graph. Additionally, this graph was generated using more than 121 million articles
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Log File Analysis 101 - Whiteboard Friday

October 25, 2018 | SEO Resources
Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHey, Moz fans. Welcome to another edit
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Can You Still Use Infographics to Build Links?

October 23, 2018 | SEO Resources
Posted by DarrenKingmanContent link building: Are infographics still the highest ROI format?Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren't as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications aren't usin
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