How to optimize exit-intent popups

August 28, 2019 | Web Marketing
Are you getting as much out of your ecommerce traffic as you could be? Does 2.42% conversion rate sound good to you? According to Monetate's latest ecommerce report, that's the average conversion rate for ecommerce. Let's look at it another way: 97.58% of ecommerce traffic is wasted! How can you grab the attention of the over 97% of traffic that leaves your site empty-handed? You could ask them for an email address to follow-up later, c
Read More »

How to Use Keywords in Your Blogging Strategy

August 27, 2019 | SEO Resources
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many pe
Read More »

7 ecommerce packaging tips for food and beverage manufacturers

August 27, 2019 | Web Marketing
Apart from changing the game rules, ecommerce has created a completely new game for the food and beverage industry. Food and beverage manufacturers now have to think about a completely different approach over their standard packaging for retail if they want to succeed in an ecommerce-driven world. As per the Statista DMO, “online sales of physical goods hit $634 billion in 2018, and it could cross $740.4 billion by 2023.” Online sale
Read More »

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

August 26, 2019 | SEO Resources
Posted by MiriamEllis“To receive everything, one must open one's hands and give.” - Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don't have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn't have enough left
Read More »

Minor cleaning up in the Search Console API

August 26, 2019 | SEO Resources
With the move to the new Search Console, we've decided to clean up some parts of the Search Console API as well. In the Search Analytics API, going forward we'll no longer support these Android app search appearance types: Is InstallIs App UniversalIs OpenedSince these appearance types are no longer used in the UI, they haven't been populated with data recently. Going forward, we won't be showing these types at all through the API. Additionally,
Read More »

Is chargeback management part of your holiday commerce strategy?

August 26, 2019 | Web Marketing
The summer heat may not have faded just yet, but now's the time to start gearing up for the upcoming holiday season. Online merchants have a lot to consider in that time. Optimizing fulfillment, logistics, product pages…all are very important considerations heading into this high-volume part of the year. Of course, it's not enough to focus on maximizing sales potential; holding on to that revenue beyond the New Year should be a key concern,
Read More »

Lead Volume vs. Lead Quality By RuthBurrReedy

August 25, 2019 | SEO Resources
Posted by RuthBurrReedyRuth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited! When you're onboarding a new SEO client who works with a lead generation model, what do you do? Among the many discovery questions you ask
Read More »

Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization - Whiteboard Friday

August 22, 2019 | SEO Resources
Posted by KameronJenkinsIt's too easy to fall into a rut with your SEO audits. If it doesn't meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO a
Read More »

10 ways to drive organic ecommerce traffic

August 22, 2019 | Web Marketing
Publishing relevant and quality content is the easiest way to increase your website's organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites. Here are 10 ways to gain organic traffic: Find the right t
Read More »

Augmented Search Queries Using Knowledge Graph Information

August 21, 2019 | SEO Resources
Last year, I wrote a post called Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries, which told us that Google may look at query logs and structured data (table data and schema data) related to a site to create augmentation queries, and evaluate information about searches for those comparing them to original queries for pages from that site, and if the results of the augmentation queries do well in evaluations
Read More »