Google Targeted Advertising, Part 1

January 20, 2018 | SEO Resources
One of the inventors of the newly granted patent I am writing about was behind one of the most visited Google patents I've written about, from Ross Koningstein, which I posted about under the title, The Google Rank-Modifying Spammers Patent It described a social engineering approach to stop site owners from using spammy tactics to raise the ranking of pages. This new patent is about targeted advertising at Google in paid search, which I haven't
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" rel="bookmark">Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms? - Whiteboard Friday

January 18, 2018 | SEO Resources
Posted by randfishIncreasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your
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Free Local SEO Tools That Belong in Your Kit

January 17, 2018 | SEO Resources
Posted by MiriamEllisWhat a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn't have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh of the most useful free tools, widgets, and resources I know of to make marketing local businesses easier and better. While all of the
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Using page speed in mobile search ranking

January 17, 2018 | SEO Resources
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we're announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. The “Speed Update,” as we're calling it, will only affect pages that deliver the slowest exp
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Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

January 16, 2018 | Web Marketing
Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce. Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game. Elastic Path has always been focused on experience-driven commerce. The products we engineer allow companies to embed commerce in any conceivable current or future customer experience. As far back as 2012, we pioneered
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What to Do When a New Potential SEO Client Contacts You

January 16, 2018 | SEO Resources
Posted by dohertyjfEditor's note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error.If you're an agency owner or solo consultant, you're probably constantly thinking about getting new clients. And we're inundated in this industry with too much advice around new marketing funnels, new marketing ideas, and "one wei
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How to Get New Clients at Every Stage of Your Business

January 15, 2018 | SEO Resources
Posted by dohertyjfI remember when I first went out on my own to build my business. Because I planned to bootstrap the product into existence, I needed to pick up some consulting work to cover my own bills before I felt comfortable taking time to build my product. I had a sizable group of peers that I contacted to let them know that I was no longer with my last company and was looking to bring on a few new clients. Within a week, I had to stop ta
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Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

January 11, 2018 | SEO Resources
Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we
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9 Predictions for SEO in 2018

January 10, 2018 | SEO Resources
Posted by randfishFor the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead. In keeping with tradition, my predictions will be graded on the following scale:Nailed It (+2) – When a pre
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Commerce Trends for 2018: #1 Personalization in B2B

January 10, 2018 | Web Marketing
For a few years, personalization has been B2C commerce's favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. But do B2C techni
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