Shaking up B2B commerce with Andy Hoar [video]

May 23, 2019 | Web Marketing
We caught up with Andy Hoar to find out what he's been up to these past 18 months. And from the conversation, it sounds like all amazing stuff! After leading the charge on B2B commerce at Forrester for many years as Vice President and Principal Analyst, Andy is now the CEO and Founder of Paradigm B2B. According to his company website,, he and his team are guiding the medium-sized and mid-market B2B companies through the
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21 Ways to Triple Your B2B E-Commerce Conversions

May 23, 2019 | SEO Resources
Posted by OliviaRossIt takes thoughtful work to scale an e-commerce store. I'm sure you've had a few growing pains of your own getting to the point where you are today. However, you're reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not! Today, I will give you 21 tips (yes 21!) on how to double (even triple) your current conversion rates.
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B2B Mobile Commerce Apps are Hot: Here’s Why

May 22, 2019 | Web Marketing
Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers prefer to self-serve than engage with sales reps – the case for dedicated mobile experiences is clear. For industrial supplier Grainger, 41% of its mobile sales flow throug
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Rural Local SEO: A Marketing Package Strong on Education

May 22, 2019 | SEO Resources
Posted by MiriamEllis Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you're mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new neighbors, and passers-through. Basic Local SEO can go a long way to
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Podcasts in SERPs: Is Audio SEO The Next Frontier?

May 21, 2019 | SEO Resources
Posted by Dr-PeteOne of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. "Soon" turned out to be very soon, as we're already seeing these results surface. Here's one from a search for our own podcast, MozPod: While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested somethi
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B2B ecommerce: four challenges to overcome

May 21, 2019 | Web Marketing
A successful B2B digital transformation doesn't mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. Before setting out on this digital transformation journey, let's go over the challenges the industry currently faces and what steps other B2B organizations are taking to overcome them. Tim
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7 Proven SEO Reporting Best Practices That Boost Client Retention

May 20, 2019 | SEO Resources
Posted by KameronJenkins“Let's hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we're being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It's a chore that robs us of time we could have spent on more important or enjoyable things. Adding to the frustration is the reality that many clients don't even read their report
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Google Image Classification

May 20, 2019 | SEO Resources
Image Classification in the past Back in 2008, I was writing about how a search engine might learn from photo databases like Flickr, and how people label images there in a post I wrote called, Community Tagging and Ranking in Images of Landmarks In another post that covers the Flickr Landmark work, Faces and Landmarks: Two Steps Towards Smarter Image Searches, I mentioned part of what the Yahoo study uncovered: Using automatically generated locat
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4 Key Lessons Content Marketers Can Take From Data Journalists

May 19, 2019 | SEO Resources
Posted by matt_gillespieThere's an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world's data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer could be forgiven for asking: How could that be true in three different years?
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10 best practices for a successful ecommerce homepage

May 17, 2019 | Web Marketing
According to Statista, ecommerce sales are projected to grow to almost $3.5 trillion in 2019 and grabbing only a tiny portion of the market share means generating some serious profit. However, in order to start a successful online business, you need to create an outstanding website. Since the homepage is the first thing users see when they visit your site, we want to concentrate on this element and explain how to take care of it most effective
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