Leveraging microservices for your business, Part 1: Why microservices matter

January 28, 2019 | Web Marketing
Microservices has been gaining a lot of interest within the commerce industry; and many developers have already started experimenting with them. However, before you adopt microservices for your business you must understand what they are and why they matter. Senior architect, Matt Bishop lays down the groundwork to help organizations and developers determine if microservices are right for business. In this series he'll outline what processes
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Focusing on the new Search Console

January 25, 2019 | SEO Resources
Over the last year, the new Search Console has been growing and growing, with the goal of making it easier for site owners to focus on the important tasks. For us, focus means being able to put in all our work into the new Search Console, being committed to the users, and with that, being able to turn off some of the older, perhaps already-improved, aspects of the old Search Console. This gives us space to further build out the new Search Consol
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From vision to frictionless reality: How Carnival created a smart city on the water

January 25, 2019 | Web Marketing
For John Padgett, Chief Experience Innovation Officer at Carnival Corporation, transforming customer experiences with technology is nothing new. Before joining Carnival, he was a key player in the technology development and success of Disney's MyMagic+. Creating frictionless experiences with wearable technology. “When we decided to create a frictionless guest experience, the discussion was not actually around the technology itself. It was ar
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Redirects: One Way to Make or Break Your Site Migration - Whiteboard Friday

January 24, 2019 | SEO Resources
Posted by KameronJenkinsCorrectly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week's Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site migrations to make sure your URLs are set up for success. Click on the whiteboard image above to open a high-resolution version in a new
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Mapping the Overlap of SERP Feature Suggestions

January 24, 2019 | SEO Resources
Posted by TheMozTeamFrom carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. In fact, the increase of topics and entities as a way of navigating and indexing the web was one of the biggest developments in sear
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How to mix technology and the human touch for a winning retail strategy

January 24, 2019 | Web Marketing
There are several trends driving retail store growth that are proving brick-and-mortar can succeed in a digital world. Today's consumers are craving authentic experiences to complement their digital realms. The impact of converging physical and digital shopping experiences has never been more of a priority for retailers than this year. According to Dan Hodges, CEO and Founder of Retail Store Tours, the top trends for 2019 include “employee
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Uncovering SEO Opportunities via Log Files

January 23, 2019 | SEO Resources
Posted by RobinRozhonI use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers' behavior, which means you aren't always getting the full picture. The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many people are still obsessed with crawl budget — the number of URLs Googlebot can and wants to crawl. Log file analysis may discover URLs
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How to Optimize Your Conversion Funnel, from ToFu to BoFu

January 22, 2019 | SEO Resources
Posted by Click to see a larger image.Continue using PPC campaignsClick to see a larger image.In this example, we brought a top-of-funnel CTA into bottom-of-funnel targeting.We created ads that linked to a gated whitepaper on the client's website. As you can see, there are a large number of impressions with 531 clicks. The theory was that our targeting was enough of a pre-qualification. Instead of getting a custom practice evaluation, the user wa
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NRF 2019 Recap [video]

January 18, 2019 | Web Marketing
The future and development of retail is changing rapidly and is now more purpose driven. For many folks retail was their first job, therefore, the industry as a whole has an instrumental impact on shaping how so many of us learn to work. The overall theme of the 2019 show was on impact and how technology is impacting not only the customer journey, but how retail employees can do their jobs effectively. The 2019 Big Show brought together over 40K
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Full Funnel Testing: SEO & CRO Together - Whiteboard Friday

January 17, 2019 | SEO Resources
Posted by willcritchlowTesting for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once. Click on the whiteboard image above to open a hi
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