What's Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

August 30, 2017 | SEO Resources
Posted by Jeremy_GottliebThe other day, my colleague Tom Capper wrote a post about getting more traffic when you can't rank any higher. I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we're often not able to make product-level decisions that could create new markets, and we're not Google's algorithms — we can't force a particular page to rank higher. What's an SEO to
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Building a Community of Advocates Through Smart Content

August 29, 2017 | SEO Resources
Posted by Michelle_LeBlancFrom gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you've seen it happen. Perhaps you've even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It's the type of thing that keeps social media and community managers up at night. Will I be by my phone to respond if someone needs customer service help? Wi
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Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

August 28, 2017 | SEO Resources
Posted by goralewiczI recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, indexing content doesn't always mean crawling JavaScri
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Relive MozCon with the 2017 Video Bundle

August 28, 2017 | SEO Resources
Posted by Danielle_LaundersMozCon may be over, but we just can't get enough of it — and that's why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You'll have 26 sessions at your fingertips to watch over and over again — that's over 14 hours of future-focused sessions aiming to level up your SEO and online marketing skills. Get ahead of Google and its biggest changes to organic search with Dr. Pete M
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" rel="bookmark">How to Determine if a Page Is "Low Quality" in Google's Eyes - Whiteboard Friday

August 24, 2017 | SEO Resources
Posted by randfishWhat are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There's a laundry list of things to examine to determine which pages make the grade and which don't, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday. https://fast.wistia.net/embed/iframe/l9qyf8ayjc?videoFoam=true Click on
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The Voice Playbook – Building a Marketing Plan for the Next Era in Computing

August 23, 2017 | SEO Resources
Posted by SimonPensonPreface This post serves a dual purpose: it's a practical guide to the realities of preparing for voice right now, but equally it's a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready. My view is that voice is not just an add-on, but an entirely new way of interacting with the machines that add value
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Introducing Our New International Webmaster Blogs!

August 23, 2017 | SEO Resources
Join us in welcoming the latest additions to the Webmasters community: नमस्ते Webmasters in Hindi! Добро Пожаловать Webmasters in Russian! Hoşgeldiniz Webmasters in Turkish! สวัสดีค่ะ Webmasters in Thai! xin chào Webmasters in Vietnamese! We will be sharing webmaster-related updates in our current and new blogs to make sure you have a place to follow the latest launches, updates and changes in Searc
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How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific

August 23, 2017 | Web Marketing
The Asia Pacific region is enjoying a retail spending boom. Steady economic growth has led to huge populations with more money to spend – and clothing and accessories are at the top of their shopping lists.Emerging online markets such as China and India have had double-digit growth rates in ecommerce apparel sales (Executives surveyed in the State of Fashion 2017, a joint study made by Business of Fashion and McKinsey, calls e-commerce “the s
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How to Optimize for Google's Featured Snippets to Build More Traffic

August 22, 2017 | SEO Resources
Posted by AnnSmartyHave you noticed it's getting harder and harder to build referral traffic from Google?And it's not just that the competition has got tougher (which it certainly has!).It's also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to.How do you adapt? This article teaches you to optimize your content to one of Google's more recent changes: featured snippe
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How to Perform a Basic Local Business Competitive Audit

August 21, 2017 | SEO Resources
Posted by MiriamEllis“Why are those folks outranking me in Google's local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You've got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term. Today, I'd like to share a real-world example
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