Lessons from 1,000 Voice Searches (on Google Home)

May 22, 2017 | SEO Resources
Posted by Dr-PeteIt's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers. For example, let's say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for "What do
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Location Data + Reviews: The 1–2 Punch of Local SEO

May 21, 2017 | SEO Resources
Posted by MiriamEllisMy father, a hale and hearty gentleman in his seventies, simply won't dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life to writing 932 reviews on Yelp (932 reviews x @15 minutes per review). Yes, our local SEO industry knows that my dad and your nephew need t
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Blog Post Ideas: Maximize Your Reach with the Right Topics - Whiteboard Friday

May 18, 2017 | SEO Resources
Posted by randfishWith the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today's episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start. https://fast.wistia.net/embed/iframe/rtdx4bzgk5?videoFoam=true Click on the whiteboard image above to open a high resolution version in a new tab!V
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Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

May 16, 2017 | SEO Resources
Posted by jocameronReporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we're all left with some unanswered questions and a rumble in the tum of dissatisfaction. I'm going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level. By the end of this article you'll know how
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What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]

May 15, 2017 | SEO Resources
Posted by JoyHawkinsRecently, I've had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it'd be great to give Moz readers a sample of 5 pages from the manual outlining some best practices. What you need to know about duplicate GMB listin
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Faster Sites: Beyond PageSpeed Insights

May 14, 2017 | SEO Resources
Posted by BenjaminEstesGoogle's PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Similarly to PageRank years back, folks want to optimize this number just because it exists. In fact, Moz has a popular article on this subject: How to A
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SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search - Whiteboard Friday

May 11, 2017 | SEO Resources
Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it's not a facet of SEO to be trifled with. Today's episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps. https://fast.wistia.net/embed/iframe/5owtadlr9p?videoFoam=true Click on the whiteboard image above t
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New Finding Events Feature at Google Search

May 11, 2017 | SEO Resources
This week Google rolled out an event finder on its mobile search app. You can read about it on: Google Search will now help you find nearby events The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we should be keeping an eye out for those as they get published. I wrote about a patent here, in a post in November that talked about Ranking Events in Google Sear
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Let’s Give It Up for the Community Speakers of MozCon 2017!

May 10, 2017 | SEO Resources
Posted by ronell-smithWhew! That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let's just say, the entire group brought it. There were more than 120 people vying for six speaking slots. We've written in the past about how the committee whittles the submissions down, and then, before mak
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8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation

May 9, 2017 | SEO Resources
Posted by ronell-smithOff-page SEO is the act of optimizing your brand's online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid's
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