The Featured Snippets Cheat Sheet and Interactive Q&A

October 25, 2019 | SEO Resources
Posted by BritneyMullerEarlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren't able to answer in a follow
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Machine Learning 101 - Whiteboard Friday

October 24, 2019 | SEO Resources
Posted by BritneyMullerMachine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of W
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10 ways to boost ecommerce this holiday season

October 24, 2019 | Web Marketing
The holidays are not a reason to take a break when it comes to ecommerce, but rather an occasion to make adjustments to increase sales. Here are ten ways to help boost ecommerce this holiday season: 1.Customer Appreciation There are a number of ways to transform a casual customer into a repeat loyal one. It can be as simple as demonstrating how important they are: Acknowledge birthdays and other holidays with the help of email, instant
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Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

October 24, 2019 | Web Marketing
Move over pop-up shops, there's a new digital-meets-physical invasion that's got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found — from airports to school campuses, business parks, subways, arenas, bars and festivals. The global intelligent vending market is projected to grow 17% over the next 4 years (Technavio) t
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Dofollow, Nofollow, Sponsored, UGC

October 23, 2019 | SEO Resources
A Change to Nofollow Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links & rel="ugc" for user generated content in areas like forums & blog comments. Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that
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Creating a last-minute holiday email marketing strategy

October 23, 2019 | Web Marketing
If you've waited this long to create a holiday email marketing strategy, your planning might as well be for next Christmas, right? The holidays are so close you can almost smell the pine boughs—just like at this time last year, and the year before. Holiday dates don't change (in most cases), yet many marketers find themselves scrambling to capitalize on upcoming festivities. Deadlines can sneak up on even the savviest of email marketing team
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SEO Analytics for Free - Combining Google Search with the Moz API

October 22, 2019 | SEO Resources
Posted by Purple-ToolzI'm a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I'm also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because the
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The chatbot impact on ecommerce

October 22, 2019 | Web Marketing
Customer service is more than a compliant department – it's the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs. According to researc
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" rel="bookmark">5 Things You Should Know About "People Also Ask" & How to Take Advantage

October 21, 2019 | SEO Resources
Posted by SamuelMangialavoriIt's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I've worked with, PAAs have really had an impact on their SERPs
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Optimize your B2B relationships at B2B Online Europe

October 21, 2019 | Web Marketing
If you're a B2B ecommerce practitioner now is the time to start planning for what you want this time next year to look like for you and your organization. Are you providing the experiences your customers want and demand? Are you thinking beyond the web? With so much to consider, many practitioners find themselves overwhelmed and often look to the digital savvy organizations and experts to help guide them. That's why we're excited to be media p
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