Make your site's complete jobs information accessible to job seekers

November 15, 2017 | SEO Resources
In June, we Provide estimated salary information In cases where employers don't provide actual salary, job seekers may see estimated salaries sourced from multiple partners for the same or similar occupation. If your site provides salary estimate information, you can add Occupation structured data to be eligible for inclusion in job search results. Include exact location information We've heard from users that having accurate, street-level
Read More »

How to Build the Right Content Marketing Strategy for SEO Growth

November 14, 2017 | SEO Resources
Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your conten
Read More »

Rewriting the Beginner's Guide to SEO

November 13, 2017 | SEO Resources
Posted by BritneyMuller Many of you reading likely cut your teeth on Moz's Beginner's Guide to SEO. Since it was launched, it's easily been our top-performing piece of content: Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains). While Moz's Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do
Read More »

Semantic Keyword Research and Topic Models

November 9, 2017 | SEO Resources
I went to the Pubcon 2017 Conference this week in Las Vegas Nevada, and gave a presentation about Semaantic Search topics based upon white papers and patents from Google. My focus was upon things such as Context Vectors and Phrase Based Indexing. I promised in social media that I would post the presentation on my blog, so that I could answer questions if anyone had any. I've been doing keyword research like this for years, where I've looked
Read More »

How Google Gives Us insight into Searcher Intent Through the Results - Whiteboard Friday

November 9, 2017 | SEO Resources
Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. Click on the whiteboard image above to open a hi
Read More »

To Get Ahead with Customer Experience You Need Headless Commerce

November 8, 2017 | Web Marketing
Is your single-stack ecommerce platform limiting your customer experience and your company's ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce solutions What is a single-stack ecommerce solution? Traditional ecommerce systems couple the front-end presentation layer with the commerce engine. This creates siloed solutions for mo
Read More »

Countdown to Launch: How to Come Up with Great Testing Ideas

November 7, 2017 | SEO Resources
Posted by ChrisDayleyWhether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What elements are helping or hurting my my user experience?" Those are good questions. When it comes to website or landing page design, there are dozens — if not hundreds — of potential elements to test. And that's before you start testing how different combinations of elements affect perfo
Read More »

How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

November 6, 2017 | SEO Resources
Posted by Dr-PeteAs content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older content that's still performing well but
Read More »

The Local SEO Holiday Checklist – You Could Even Say It Glows

November 5, 2017 | SEO Resources
Posted by MiriamEllis“You know Dasher and Dancer and Prancer and Citations…”If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't want to be kicked out of the reindeer games on January 2nd, so let's dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making ev
Read More »

Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) - Whiteboard Friday

November 2, 2017 | SEO Resources
Posted by randfishThis week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today's smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome t
Read More »