Exploring Google's New Carousel Featured Snippet

February 5, 2019 | SEO Resources
Posted by TheMozTeamGoogle let it be known earlier this year that snippets were a-changin'. And true to their word, we've seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets, and now we're taking you for a ride on the carousel snippet. We'll explore how it behaves in the wild and which of its snippets you can win. For your safety, plea
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A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

February 4, 2019 | SEO Resources
Posted by rjonesx.Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted
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How To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage

February 4, 2019 | SEO Resources
Posted by acarlisleOver the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size in a such a short period of time required hands-on training and a clear communication of goals and expectations within the role —
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Top 4 Reasons Why Headless Commerce is Better for Customer Experience

February 4, 2019 | Web Marketing
As a follow up to a previous article on why top brands are abandoning monolithic ecommerce solutions, this article explores why a headless commerce solution is proving to be the future-proofing alternative. Leading brands find that a headless or API-first commerce solution enables them to rapidly provide innovative customer experiences. 1. Get the best of both worlds Full-stack solutions force brands to adopt their capabilities across the board a
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All About Website Page Speed: Issues, Resources, Metrics, and How to Improve

February 1, 2019 | SEO Resources
Posted by BritneyMullerPage speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab!Vi
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Dynamic Rendering with Rendertron

January 31, 2019 | SEO Resources
Many frontend frameworks rely on JavaScript to show content. This can mean Google might take some time to index your content or update the indexed content. Dynamic rendering means switching between client-side rendered and pre-rendered content for specific user agents.You will need a renderer to execute the JavaScript and produce static HTML. Rendertron is an open source project that uses headless Chromium to render. Single Page Apps often load d
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How the eco-friendly consumer breeds new subscription-based business models

January 30, 2019 | Web Marketing
Get Elastic had the pleasure to interview Eileen Mockus, CEO at Coyuchi. Coyuchi is a home textile company committed to making responsibly sourced, consciously processed, high quality organic textiles for the home. The company is a pioneer in working with Fair Trade organic cotton and recently Made Safe certification for its products. The company recently launched Coyuchi for Life, the first sustainable subscription model for home textiles.
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B2B Local Search Marketing: A Guide to Hidden Opportunity

January 28, 2019 | SEO Resources
Posted by MiriamEllis Is a local business you're marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you're having the same problem I was finding reliable information about local search marketing for business-to-business models. While it's true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their tra
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Vision to frictionless reality: How Carnival created a smart city on the water

January 28, 2019 | Web Marketing
For John Padgett, Chief Experience Innovation Officer at Carnival Corporation, transforming customer experiences with technology is nothing new. Before joining Carnival, he was a key player in the technology development and success of Disney's MyMagic+. Creating frictionless experiences with wearable technology. “When we decided to create a frictionless guest experience, the discussion was not actually around the technology itself. It was ar
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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

January 28, 2019 | SEO Resources
Posted by BritneyMullerIn Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments!Chapter 6: Link Building & Establishing Authority Tur
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