Evolution of Google’s News Ranking Algorithm

October 31, 2019 | SEO Resources
Image: Photo by Nathan Dumlao on Unsplash Did the Algorithm Behind How News Articles Rank at Google Just Change? A Google Patent about how news articles are ranked by Google was updated this week, and in this case it suggests how entities in those documents can have an impact on ranking. How Have News Articles Been Ranked at Google? This patent was originally filed in 2003. The beta version of Google News was first launched by Google in 2002,
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10 scariest things that can happen in mobile checkout

October 31, 2019 | Web Marketing
Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year's most frightening holiday. We thought it was high time for an update, because nothing's more terrifying in 2019 than mobile checkout abandonment. Don't let any of these bone chilling boners haunt your mobile commerce site! Checkout choke-out Many ecommerce sites still design for desktop-first, but forget that responsive layouts can reflow and resize
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What does Brexit mean for ecommerce?

October 30, 2019 | Web Marketing
Let's start with a short definition: Brexit is the process of removing the United Kingdom (UK) from the European Union (EU), following a popular referendum in June 2016. Since the EU consists of a multitude of political and economic agreements, most notably the single market guaranteeing the free movement of goods, services, capital and labor between member states, demerging the two is a complicated task. Brexit requires a comprehensive deal
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How to prepare for the expansion of voice commerce

October 30, 2019 | Web Marketing
Customers have been accustomed to modes of communication with businesses that often require a lot of manual effort: filling a contact us form, dialing a toll free customer service number and then waiting for a customer service rep, etc. This is where voice-enabled technology can make this process frictionless. Here are three key reasons why a voice-first strategy should be a part of your business initiative: Voice is the future of search: Wi
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Get the Bingeable & Shareable MozCon 2019 Video Bundle!

October 29, 2019 | SEO Resources
Posted by FeliciaCrawfordMozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time. If you're still wishing you
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Optimizing website content for voice search

October 29, 2019 | Web Marketing
Back in 2016, Google reported that 20% of users practice voice search. It's expected to account for 50% of all searches by 2020, with mobile voice searches being three times more likely than text. With voice search technologies occupying half of all queries, it stands to reason to optimize your website accordingly to enhance your chances of overtaking competitors. Three reasons for voice search popularity: It's fast. A person can say 100
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The Unique World of Franchise Marketing [Guide Sneak Peek]

October 28, 2019 | SEO Resources
Posted by MiriamEllis Image credit: Dion GillardCan franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you'll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an o
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Take the 2019 State of the Local SEO Industry Survey

October 28, 2019 | SEO Resources
Posted by MiriamEllisWe couldn't do it without you! In 2018, over 1,400 marketers responded to our State of the Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY. Who can take the survey? Anyone who markets local businesses in any way is eagerly invited.
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Preventing click fraud with blockchain

October 28, 2019 | Web Marketing
No one operating in the ecommerce market is a stranger to the threat posed by online fraud. That said, fraud is not a monolith; there are countless strategies employed by fraudsters to strike at merchants' vulnerabilities. Synthetic fraud and clean fraud tactics employ stolen cardholder information to complete purchases. Account takeover attacks have the same goal, but target consumers' account credentials instead of payment details. Click fra
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Preventing data breaches with VPN

October 25, 2019 | Web Marketing
Did you know that the worldwide internet penetration currently stands at 56.1%? This percentage is almost 80% when we only take into account the developed countries of the world. The internet has rapidly become a hub for the flow of all types of information. From personal to financial, from educational to entertainment, with the right knowledge and tools, individuals and organizations can learn a lot about people only by gaining access to their b
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