Pros and Cons of HTTPS Services: Traditional vs Let's Encrypt vs Cloudflare

September 12, 2017 | SEO Resources
Posted by jrridleyIf you have a website property verified in Google Search Console, and the website is not HTTPS-secured, you've likely seen some form of the following message in your dashboard recently: After months of talk and speculation, Google has finally started to move forward with its plan to secure the web by enforcing HTTPS. Although HTTPS had previously only been a concern for e-commerce sites or sites with login functionality, this
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Announcing 5 NEW Feature Upgrades to Moz Pro's Site Crawl, Including Pixel-Length Title Data

September 12, 2017 | SEO Resources
Posted by Dr-PeteWhile Moz is hard at work on some major new product features (we're hoping for two more big launches in 2017), we're also working hard to iterate on recent advances. I'm happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we've recently launched five upgrades to Site Crawl. 1. Mark Issues as FixedIt's fine to ignore issues that don't matter to your site or business, but many of you aske
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The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data [Part 2]

September 10, 2017 | SEO Resources
Posted by bridget.randolphWelcome to Part 2 of The Beginner's Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts. (If you missed Part 1, you can go check it out here). In Part 2, we'll be looking at the steps to identify opportunities and implement structured data for SEO on your website. Since this
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The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links - Whiteboard Friday

September 7, 2017 | SEO Resources
Posted by randfishWithout a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods to build that solid base and earn yourself links. https://fast.wistia.net/embed/iframe/f253a5sane?videoFoa
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The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

September 6, 2017 | SEO Resources
Posted by Alan_ColemanIs your website beating, meeting, or behind the industry average? Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success. This stud
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The Beginner's Guide to Structured Data for SEO: A Two-Part Series

September 5, 2017 | SEO Resources
Posted by bridget.randolphPart 1: An overview of structured data for SEOSEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. However, there's still a lot of confusion around what structured data is, what it's for, and how and when to impleme
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State of Enterprise SEO 2017: Overworked SEOs Need Direction

September 4, 2017 | SEO Resources
Posted by NorthStarInboundThis survey and its analysis was co-authored with North Star Inbound's senior creative strategist, Andrea Pretorian.In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the state of enterprise SEO. We had a fair share of anecdotal evidence from our clients, but we wanted a more objective measurement of how SEO teams are assembled, what resources are allocated to them, what metho
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Citations behind the Google Brain Word Vector Approach

September 1, 2017 | SEO Resources
In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That's Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado was a co-inventor on a patent that was granted this August along with other members of the Google Brain team.
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How to Diagnose Pages that Rank in One Geography But Not Another - Whiteboard Friday

August 31, 2017 | SEO Resources
Posted by randfishAre you ranking pretty well in one locale, only to find out your rankings tank in another? It's not uncommon, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top. https://fast.wistia.net/embed/iframe/j1wdwrgcr4?seo=false&videoFoam=true Click on the whiteboard image
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Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask

August 31, 2017 | Web Marketing
Digital commerce has changed business forever.10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner? The least exciting thing you can do with your mobile phone nowadays is to make a call.Com
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