An Introduction to Google Tag Manager

January 29, 2018 | SEO Resources
Posted by Angela_PetteysDigital marketing thrives on data. No matter what type of site you have, whether it's a large e-commerce site, a personal website, or a site for a small business, it's essential to understand how people interact with your site. Google Analytics can provide a lot of the important insights you're looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjuncti
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Google’s Mobile Location History

January 29, 2018 | SEO Resources
If you use Google Maps to navigate from place to place, or if you have agreed to be a local guide for Google Maps, there is a chance that you have seen Google Mobile Location history information. There is a Google Account Help page about how to Manage or delete your Location History. The location history page starts off by telling us: Your Location History helps you get better results and recommendations on Google products. For example, you c
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Google Questions and Answers: A Case Study

January 28, 2018 | SEO Resources
Posted by MiriamEllisEver since Google rolled out Questions and Answers in mid-2017, I've been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders. As someone who has worke
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Google Questions and Answers: A Case Study

January 28, 2018 | SEO Resources
Posted by MiriamEllisEver since Google rolled out Questions and Answers in mid-2017, I've been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders. As someone who has worke
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Why It Can Pay to Get Links from Domains that Don't Always Rank Highly - Whiteboard Friday

January 25, 2018 | SEO Resources
Posted by randfishContrary to popular belief, the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sit
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Why It Can Pay to Get Links from Domains that Don't Always Rank Highly - Whiteboard Friday

January 25, 2018 | SEO Resources
Posted by randfishContrary to popular belief, the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sit
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How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

January 24, 2018 | Web Marketing
Today's post originally ran on Wireless Week. Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. All the interactions — in-store, chatbot, email, phone, text, website, app, messenger service, Facebook — must be unified and personalized. Nearly seven out of 10 carriers believe this will be the single most important factor i
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Why Search Agencies Should Embrace the Adjacency of Email Marketing

January 22, 2018 | SEO Resources
Posted by davidmihmAs someone who's spent virtually his entire career in local search, I'm by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I've been. With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look
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Does Google Use Latent Semantic Indexing?

January 22, 2018 | SEO Resources
Technology evolves and changes over time.There was a park in the town in Virginia where I used to live that had been a railroad track that was turned into a walking path. At one place near that track was a historic turntable where cargo trains might be unloaded so that they could be added to later trains or trains headed in the opposite direction. This is a technology that is no longer used but it is an example of how technology changes and ev
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An Investigation Into Google’s Maccabees Update

January 21, 2018 | SEO Resources
Posted by Dom-WoodmanDecember brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER). The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, relax, and laugh at all the people who have built bad links, spun out low-quality content, or picked a business model that Google has a gr
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