How Google Enforces Category Diversity for Some Local Search Results

September 5, 2019 | SEO Resources
More Diversity in Search Results Earlier this year, we were told that Google was making an effort to make the search results we see more diverse, by showing us fewer results from the same domains in response to a query. Search Engine Land covered that news with the post: Google search update aims to show more diverse results from different domain names. Shortly before that news about more diverse results in organic search came out, Google was gra
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Why successful commerce PWAs rely on an API-led approach

September 5, 2019 | Web Marketing
Google is pushing the development of modern technologies like Progressive Web Apps (PWA) or Accelerated Mobile Pages (AMP) to help retailers find a successful advantage through better online customer experience. However, implementing a successful commerce PWA is easier said than done. Here is what you need to know before taking the leap into PWAs: What is a Progressive Web App (PWA)? PWAs are applications which load in the browser just l
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4 ways to leverage IIoT for B2B commerce

September 4, 2019 | Web Marketing
Previously published on From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025. IoT devices may be changing the way consumers interact with brands, but the growth of the IoT has implications far beyond the consumer use case. Industrial IoT (IIoT) devices are revamping B2B commerce by streamlining the ordering process fo
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Monetizing 5G with headless commerce

September 3, 2019 | Web Marketing
5G adoption is slowly, but steadily rising; and it is expected to comprise 15% of all mobile connections in the world (except IoT) by 2025. Its adoption will not only bring high broadband speeds and low latency, but will also enable new innovative services and business models both for mass market and enterprises. Mass market To drive business growth in saturated consumer markets, service providers will need to leverage 5G to offer new serv
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Introducing Auto-DNS verification in the new Search Console

September 3, 2019 | SEO Resources
Back in February, we announced Image: Auto-DNS verification flow We hope you can use this new capability and gain ownership of your Domain property today. As always, please let us know if there is anything we can do to improve via the product feedback button, the Webmasters community or mention us on Twitter.Posted by Ruty Mundel, Search Console engineering team more
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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

September 2, 2019 | SEO Resources
Posted by Lorna_FranklinA lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it's time to take it seriously as the world's largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. As real estate on Google becomes increasingly diffic
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Internet of Things (IoT) and its positive impact on ecommerce

September 2, 2019 | Web Marketing
The Internet of Things (IoT) is impacting every sphere of personal and public life. The connected ecosystem of devices, sensors and applications is continuing to make great value additions to our life. From workplace collaboration to smart manufacturing to connected on-field employees, IoT and connected devices are continuing to boost efficiency like never before. Since the iBeacon and location technologies like geofencing came into play with
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Holiday Fulfillment Challenge: what you should have done in August for a Happy Christmas

August 31, 2019 | Web Marketing
As you're soaking up the last bit of summer, hopefully you've already started thinking ahead to the chillier holiday season and the rush of customers it brings. August only seems too early if you haven't suffered through a holiday season for which you didn't prepare enough! So this year, we present this Holiday Fulfillment Challenge. Challenge yourself to complete each of these items with time to spare before Halloween, and you'll be all set w
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Refurbishing Top Content - Best of Whiteboard Friday

August 29, 2019 | SEO Resources
Posted by BritneyMullerYou've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for i
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Subscription-based ecommerce and its 5 biggest challenges

August 29, 2019 | Web Marketing
Are you missing out on something that 15% of online shoppers love? You might be if you haven't expanded your sales to include subscription-based ecommerce, delivering products on a recurring basis to your most loyal fans. McKinsey says that 15% of online shoppers have signed up for at least one, from the renowned Dollar Shave Club and Blue Apron to countless small, niche services around specific products, fandoms, and hobbies. It's an incre
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