7 tips in the fight against Amazon

April 8, 2019 | Web Marketing
Companies like Amazon and other big-name department stores ultimately reign supreme when it comes to ecommerce. In 2018, over two-thirds of American households had an Amazon Prime membership. While it's true these giants hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there's a lot we can learn from studying these ecommerce giants. Source: Pexels1. Customer Pain Po
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How The Internet Happened: From Netscape to the iPhone

April 7, 2019 | SEO Resources
Brian McCullough, who runs Internet History Podcast, also wrote a book named How The Internet Happened: From Netscape to the iPhone which did a fantastic job of capturing the ethos of the early web and telling the backstory of so many people & projects behind it's evolution. I think the quote which best the magic of the early web is Jim Clark came from the world of machines and hardware, where development schedules were measured in years—
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How to Find Your True Local Competitors

April 7, 2019 | SEO Resources
Posted by MiriamEllisWho are your clients' true competitors? It's a question that's become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to
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Microservices: why less is more

April 5, 2019 | Web Marketing
When enterprises began implementing ecommerce platforms back in the early 2000s, the monolith architecture at the time delivered. It was one unified application; the most essential features and functionalities were pre-packaged, and the requirements were easy to meet. Since then customer and market demands have evolved and become more complex and delivery expectations are now urgent. The monolithic architectures that took on these new features
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The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization - Whiteboard Friday

April 5, 2019 | SEO Resources
Posted by randfishWe've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. If you missed them, check out the other episodes in the series so far: The One-Hour Guide to SEO, Part 1: SEO StrategyThe
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4 reasons to love Get Elastic

April 4, 2019 | Web Marketing
This post is a compilation of our best “4” stories. Giving you the four reasons to love Get Elastic even more than you already do. The following articles will equip you with the 4 key questions to ask before selecting a commerce platform, outline 4 things you may not have known about API-first (or headless commerce), 4 reasons why headless commerce is better for CX and 4 steps to create a unified commerce strategy. Enjoy! 4 key questions
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4 steps to create a unified ecommerce strategy

April 4, 2019 | Web Marketing
This post originally appeared on CMSwire.com Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles and creating promotions personalized to a segment of one is quite another. Content management systems have gone a long way t
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User experience improvements with page speed in mobile search

April 4, 2019 | SEO Resources
To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we've observed improvements on many pages across the web. We want to recognize the performance improvements webmasters have made over the past year. A few highlights: For the slowest one-third of traffic, we saw user-centric performance metrics improve by 15% to 20% in 2018. As a comparison, no improvement
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8 Content Distribution Ideas to Meet Your Brand’s Goals

April 3, 2019 | SEO Resources
Posted by AlliBerry3There's a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How do you really know what to do? But before you do anything else, you need to define what goals you want to accomplish with your content.
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How to create product descriptions that boost conversions

April 3, 2019 | Web Marketing
Businesses have a very short window to convince potential online consumers to put their trust in and convert into a paying customer. There are a number of factors that contribute to the final decision consumers make, and when you're creating descriptions for your ecommerce products, there are specific things you can do to help boost the conversions you're seeing. Get mobile People are using their mobile devices to do everything, including
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