Ranking Fluctuations: What to Expect + How to React - Whiteboard Friday

June 1, 2017 | SEO Resources
Posted by randfishRankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. https://fast.wistia.net/embed/iframe/1501v1zwep?videoFoam=true Click on the whiteboard image above to open a high-resolution version in a new tab!Video Transc
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Level Up Your SEO Skills at MozCon Workshops: SEO-Intensive

June 1, 2017 | SEO Resources
Posted by Danielle_LaundersCan't get enough of MozCon? Neither can we. Join us a day early for our new half-day working session series and have fun learning, brainstorming, and collaborating with some of the brightest minds at Moz. They'll cover all of the nitty-gritty aspects of SEO to help those new to the industry have a better understanding of ranking in the SERPs. Those who are more experienced will get some hands-on time with Moz's SEO expe
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Optimizing AngularJS Single-Page Applications for Googlebot Crawlers

May 30, 2017 | SEO Resources
Posted by jrridleyIt's almost certain that you've encountered AngularJS on the web somewhere, even if you weren't aware of it at the time. Here's a list of just a few sites using Angular:Upwork.comFreelancer.comUdemy.comYoutube.comAny of those look familiar? If so, it's because AngularJS is taking over the Internet. There's a good reason for that: Angular- and other React-style frameworks make for a better user and developer experience on a site.
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No, Paid Search Audiences Won’t Replace Keywords

May 29, 2017 | SEO Resources
Posted by On the other hand, I still believe we're a long way off from this in the same way that the freak-out over mobile devices killing personal computers has slowed down. That is, we still utilize our computers for education & work (even if personal usage revolves around tablets and mobile devices and IoT freaks-of-nature… smart toasters anyone?) and our mobile devices for queries on the go. Computers are still a primary source of searc
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Evidence of the Surprising State of JavaScript Indexing

May 28, 2017 | SEO Resources
Posted by willcritchlowBack when I started in this industry, it was standard advice to tell our clients that the search engines couldn't execute JavaScript (JS), and anything that relied on JS would be effectively invisible and never appear in the index. Over the years, that has changed gradually, from early work-arounds (such as the horrible escaped fragment approach my colleague Rob wrote about back in 2010) to the actual execution of JS in the
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Should SEOs Care About Internal Links? - Whiteboard Friday

May 25, 2017 | SEO Resources
Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. https://fast.wistia.net/embed/iframe/edsohwuhgh?videoFoam=true Click on the whiteboard image above to open a high-resol
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A reminder about links in large-scale article campaigns

May 25, 2017 | SEO Resources
Lately we've seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles are generally written by or in the name of one website, and published on a different one.Google does not discourage these types of articles in the cases when they inform users, educate another site's audience or bring awareness to your cause or company. However, what does violate Goo
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How Does Google Look for Authoritative Search Results?

May 25, 2017 | SEO Resources
A NASA Android that Voyaged to SpaceIf you've done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in prominent places on those pages Map out pages on a site to place keywords in meaningful places The mea
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It's Here: The Finalized MozCon 2017 Agenda

May 24, 2017 | SEO Resources
Posted by ronell-smithThat sound you hear is the coming together of MozCon 2017. [You can hear that, right? It's not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree. MozCon has a rich tradition of bringing together the bes
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Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

May 23, 2017 | SEO Resources
Posted by rjonesx.Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of sit
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