3 Empowering Small Business Tips for Today, 2019, and a Better Future

November 18, 2018 | SEO Resources
Posted by MiriamEllis“American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let's celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts. What's Small Business Saturday?It's a
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Did Nike just unlock the code for the future of retail?

November 16, 2018 | Web Marketing
Originally reported at Fast Company Nike's six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store. According to Nike's Chief Design Officer, John Hoke, the future of retail is a mix between digital and physical. And it looks like they've accomplished just that – aiming to make shopping in-store as convenient as shopping online. The store definitely offers an e
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YouTube SEO: Top Factors to Invest In - Whiteboard Friday

November 15, 2018 | SEO Resources
Posted by randfishIf you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This w
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Do I really have to lose my “head” to replatform my commerce solution?

November 15, 2018 | Web Marketing
If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it's all powered by APIs. An A
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Is Your Commerce System Vulnerable to Meltdown on Black Friday or Cyber Monday? (UPDATED)

November 14, 2018 | Web Marketing
Last year's holiday shopping season was another record-breaker. Adobe reported that the 2017 holiday ecommerce revenue climbed to $108.2 billion, beating what was previously forecasted by $1 billion. On Black Friday alone, a record $5 billion was reported in sales. Unfortunately, like the year prior, not all brands and retailers were ready for the surge in traffic. Calvin Klein, Ted Baker, Macy's, and Lowe's, all experienced online technical issu
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What Do You Do When You Lose Organic Traffic to Google SERP Features?

November 13, 2018 | SEO Resources
If you're losing traffic because one of your competitors owns the featured snippets on your SERPs, then you need to optimize your content to win featured snippets. I've already written a blog post for our Distilled blog on tactics to steal them before, which you can read Posted by Emily.PotterGoogle's increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry A
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The Advanced Guide to Keyword Clustering

November 12, 2018 | SEO Resources
Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation,
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PageSpeed Insights, now powered by Lighthouse

November 12, 2018 | SEO Resources
At Google, we know that Pagespeed Insights is now powered by LighthousePageSpeed Insights provides the following information: Lab Data. PSI fetches and analyzes the page using Lighthouse, which simulates how a mobile device loads a page. It computes a set of performance metrics for the page (such as First Contentful Paint and Time to Interactive) and summarizes these metrics with a performance score from 0-100. Scores are categorized into three l
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The Difference Between URL Structure and Information Architecture - Whiteboard Friday

November 8, 2018 | SEO Resources
Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about eac
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Notifying users of unclear subscription pages

November 8, 2018 | SEO Resources
Every month, millions of Chrome users encounter pages with insufficient mobile subscription information. Surprising charges that come from unclear communication are a poor user experience. That's why starting from Chrome 71 (December 2018), Chrome will show a warning before these pages, so that users can make informed decisions when signing up to mobile based subscription services. Users will be offered the choice to proceed to the page or go bac
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