How Google May Use Schema Vocabulary to Reduce Duplicate Content in Search Results

October 11, 2015 | SEO Resources
One of the challenges of optimizing an ecommerce site that has lots of filtering and sorting options can be to try to create a click path through the site so that all the pages on the site that you want indexed by a search engine get crawled and indexed. This could require setting up the site so that some URLs are stopped from being crawled and indexed by use of the site's robots.txt file, the use of parameter handling, with some pages having me
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The Evolution of Search

October 8, 2015 | SEO Resources
I just returned from a few days in Las Vegas and the Pubcon Conference. I had the chance to see some great presentations and talk to a number of interesting folks, and the company that I am the Director of Search Marketing at, Go Fish Digital won a US Search Award for Best Use of Search for Travel/Leisure, for a campaign we did for Reston Limo. I wanted to share my presentation from the conference here as well. Evolution of Search from Bill
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Remarketing to People That Have Already Visited Your Website - Whiteboard Friday

October 8, 2015 | SEO Resources
Posted by randfishSomeone visits your website once, doesn't convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven't discussed for a while: remarketing.In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow. Click on the white
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Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization

October 7, 2015 | SEO Resources
Posted by anthonycoraggioPay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here's a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.The philosophy of orde
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Why I Stopped Selling SEO Services and You Should, Too

October 6, 2015 | SEO Resources
Posted by ryanwashereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interactio
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An update on how we tackle hacked spam

October 6, 2015 | SEO Resources
Recently we have started rolling out a series of algorithmic changes that aim to tackle hacked spam in our search results. A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc. Website owners that don't implement standard best practices for security can leave
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Beyond the SEO Plateau: After Optimizing Your Website, What's Next?

October 5, 2015 | SEO Resources
Via my Posted by randfishIt's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The beautiful
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Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature

October 4, 2015 | SEO Resources
Posted by TrentonGreenerGoogle Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It's not that we don't want to use all of the functionality of this great product, but that we're unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That's
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Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work - Whiteboard Friday

October 1, 2015 | SEO Resources
Posted by randfishA concept we've covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we're ready to admit it: We were completely wrong about that key piece.In today's Whiteboard Friday, Rand e
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At Last, You Can Now Add Users to Your Moz Pro Account!

September 30, 2015 | SEO Resources
Posted by adamfOver the past few years, one feature has been requested more than any other. We call it Multiseat, which, at its core, is the ability for Moz Pro account owners to provide unique logins for their team members and/or clients.Multiseat support is something that we have prioritized, reprioritized, started, and restarted, and for a number of reasons (some good, some less good) we never quite got there. Well, I'm happy to announce that
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