How to Get Started Building Links for SEO

August 13, 2019 | SEO Resources
Posted by KameronJenkinsSearch for information about SEO, and you'll quickly discover three big themes: content, user experience, and links. If you're just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That's because, while content and user experience are under the realm of our control, links aren't… at least not completely. Think of this post as a quick-and-dirty version of The
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7 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

August 13, 2019 | Web Marketing
2018 was unequivocally the “year of mobile holiday shopping.” 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY 48% of orders were processed through mobile, up 19% YOY Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY 67% of Black Friday traffic and 49% of orders came through mobile Shoppers say half of their holiday purchases were made through mobile Sources: Salesforce, Adobe, Google Holiday's th
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How to Get a Customer to Edit Their Negative Review

August 12, 2019 | SEO Resources
Posted by MiriamEllis“When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers' words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss. Some business owners become so worried about n
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When indexing goes wrong: how Google Search recovered from indexing issues & lessons learned since.

August 12, 2019 | SEO Resources
Most of the time, our search engine runs properly. Our teams work hard to prevent technical issues that could affect our users who are searching the web, or webmasters whose sites we index and serve to users. Similarly, the underlying systems that we use to power the search engine also run as intended most of the time. When small disruptions happen, they are largely not visible to anyone except our teams who ensure that our products are up and r
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Demystifying text message marketing

August 12, 2019 | Web Marketing
Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have been over 97% within two minutes of receipt; and near 100% read over the course of 24 hours (though this might often be a
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" rel="bookmark">"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

August 11, 2019 | SEO Resources
Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little or no value.” “Please engage in my shady link
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Wicked Quick: What’s up with

August 9, 2019 | Web Marketing
Disclaimer: As a native of New England I enjoy sharing my region's slang with the world. “Wicked” is a general intensifier. It's ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick . I caught up with Barry Goldware, CEO of, an ultimate “” for brands and real estate. Goldware and his team are offering retailers and brands a marketplace to find spaces
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Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday

August 8, 2019 | SEO Resources
Posted by Shannon-McGuirkSpending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a di
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B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video]

August 8, 2019 | Web Marketing
In the coming months, we're going to see the role of marketplaces increase in B2B. And, it's because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. The post B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce appeared first on Get Elastic Ecommerce Blog. more
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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

August 7, 2019 | SEO Resources
Posted by Gaetano-DiNardi-NYCDisclaimer: I'm currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here's the challenge: Companies are struggling to get
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