What specifies a web application as a Progressive Web App (PWA)

March 19, 2019 | Web Marketing
Progressive Web Apps' (PWAs) biggest draw is in their ability to adapt and provide the best overall mobile web experience regardless of what screen they're being viewed on or what browser they're being run on. PWAs drive performance and load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc. For more background and further explanation on what PWA
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5 Google Business Profile Tweaks To Improve Foot Traffic

March 18, 2019 | SEO Resources
Posted by MiriamEllisYour agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I'm sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I've ordered them from easiest to hardest, but as you'll see, even the more difficult on
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Pop-up Shop-up with Mare Weiss

March 18, 2019 | Web Marketing
Boston's nomadic institution, the Design Museum, hosted a great morning meetup with Mare Weiss on retail design and the pop-up store concept. Although most U.S. consumers may be prone to think of pop-ups as those seasonal stores such Halloween City – the notion of them are becoming more mainstream among influential brands. The overall concept is win/win for retailers and landlords. Retailers and brands aren't confined with long-term single
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Security & Android apps: why automated testing matters

March 18, 2019 | Web Marketing
Android smart devices have gained tremendous popularity, leading to the pervasiveness of its apps. As of December 2018, there were over 2.6 million Android applications distributed within its official app store, Google Play. Ranging from financial and educational to personalization and entertainment, the app store had over 30 categories of apps. Source: Android Central Given the widespread adoption of Android as an efficient mobile operati
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Google Florida 2.0 Algorithm Update: Early Observations

March 17, 2019 | SEO Resources
It has been a while since Google has had a major algorithm update. They recently announced one which began on the 12th of March. This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we've covered before. Please see these tweets for more about that:https://t.co/uPlEdSLHoXhttps://t.co/tmfQkhdjPL— Google SearchLiaison (@searchliaison) March 13, 2019 What changed? It appe
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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

March 14, 2019 | SEO Resources
Posted by randfishCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted wit
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Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

March 14, 2019 | SEO Resources
Posted by TheMozTeamMozzers believe in doing good, whether we're helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly (and thus smile-friendly) office. It's why so much of our content and tools are available for free. It's why Moz has a generous employee donation-match program that matched over $500,000 between 2013 and 2017, supporting organizations making the world a more jus
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Closing the mobile conversion gap with PWAs

March 13, 2019 | Web Marketing
According to Mobify's 2018 Q4 Mobile Commerce Insights Report, mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify's findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respect
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A Darker Shade of Gray

March 13, 2019 | SEO Resources
Google's original breakthrough in search was placing weight on links & using them to approximate the behavior of web users. The abstract ofThe PageRank Citation Ranking: Bringing Order to the Web reads The importance of a Web page is an inherently subjective matter, which depends on the readers interests, knowledge and attitudes. But there is still much that can be said objectively about the relative importance of Web pages. This paper descr
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5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

March 12, 2019 | SEO Resources
Posted by Tom.CapperGiven the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. Despite global brand recognition and other established advantages that ought to drive growth, t
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