New SEO Experiments: A/B Split Testing Google's UGC Attribute

October 14, 2019 | SEO Resources
Posted by Cyrus-ShepardWhen Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!" If you're not familiar with DistilledODN, it's a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard. Since the ODN is a cloud platform that sits in front of your
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Shopify SEO: The Guide to Optimizing Shopify

October 14, 2019 | SEO Resources
Posted by cml63A trend we've been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites
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4 tips for a successful Cyber Monday email campaign

October 14, 2019 | Web Marketing
Year after year, Cyber Monday (the Monday after Thanksgiving) has proven to be one of the busiest shopping days in terms of sales numbers. The average conversion rate for Cyber Monday emails are the highest among all holiday emails, therefore, it's crucial to implement effective email marketing campaigns if you're going to stand out amid all the noise. There are different kinds of promotional emails, such as announcements, giveaways, tiered
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3 debunked myths about dropshipping

October 11, 2019 | Web Marketing
Chances are you've heard about the brilliance of dropshipping – the ability to run an online store without keeping inventory. However, if you've heard about the brilliance of it, you've also most likely heard why dropshipping is a bad idea. Ever since the idea of it became mainstream, there has been a lot of concern about how viable dropshipping is as a business model. A few years ago, starting a store meant putting a lot of effort into
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Featured Snippets: What to Know & How to Target - Whiteboard Friday

October 10, 2019 | SEO Resources
Posted by BritneyMullerFeatured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with ev
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5 ways to boost sales on Amazon

October 9, 2019 | Web Marketing
Selling on Amazon isn't always an easy task – learning how Amazon works and how to make your products sell is all part of the game when it comes to being an Amazon seller. You can use many different methods to figure out how to fix anything that might be wrong with your listings. There is a lot of great advice out there to help you along the way, often from other sellers who have been exactly where you are. With that in mind, here are five g
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Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

October 8, 2019 | SEO Resources
Posted by Cyrus-ShepardIf you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We're talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which a
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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

October 8, 2019 | SEO Resources
Posted by Catalin.RosuNot long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them. What does this have to do with SEO? The way HTML is written dictates
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New reports for video results in Search Console

October 7, 2019 | SEO Resources
Video is an important and growing medium used to consume information online, and we want to make it as easy as possible for people to find useful and interesting videos on Google. Today, we're introducing two new tools to help you understand your videos' performance in Search and identify opportunities to improve your video markup.There are three main ways people can see videos on Google Search today: on the main Search page; on the videos Search
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How We Grew Blog Traffic by 650% in Two Years — Organically

October 6, 2019 | SEO Resources
Posted by DaisyQAs a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that's not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at
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