An update on the Google Webmaster Central blog comments

January 11, 2019 | SEO Resources
For every train there's a passenger, but it turns out comments are not our train.Over the years we read thousands of comments we've received on our blog posts on the Google Webmaster Central blog. Sometimes they were extremely thoughtful, other times they made us laugh out loud, but most of the time they were off-topic or even outright spammy; if you think about it, the latter is rather ironic, considering this is the Google Webmaster Blog.Effect
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How to Get Into Google News - Whiteboard Friday

January 10, 2019 | SEO Resources
Posted by PolemicToday we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel. Click on the whiteboard image above to open a high-resolution version in a new tab!Vi
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What Happens When SEO and CRO Conflict?

January 7, 2019 | SEO Resources
Posted by willcritchlowMuch has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together. In practice, th
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Convert your mobile browsers into buyers with these recommendations

January 7, 2019 | Web Marketing
Good mobile navigation is imperative in the customer journey – and it is not to mirror desktop. The more scrolling a mobile user has to do the more likely they are to bounce. Common practice is to collapse the mobile menu within three horizontal bars aka the Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journey
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Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

January 6, 2019 | SEO Resources
Posted by MiriamEllisLet's go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?”Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.”But in 2019, I'd wager there's scarcely a day that goes by without you using Google Maps when planning to eat out, find a service provider, or fi
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Universal Search Updated at Google

January 4, 2019 | SEO Resources
unsplash-logoTristan Colangelo Sura gave up on her debugging for the moment. “The word for all this is ‘mature programming environment.' Basically, when hardware performance has been pushed to its final limit, and programmers have had several centuries to code, you reach a point where there is far more signicant code than can be rationalized. The best you can do is understand the overall layering, and know how to search for the oddball tool t
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On-Page SEO for 2019 - Whiteboard Friday

January 3, 2019 | SEO Resources
Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab!Video Transcript
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Frictionless Commerce – the future of customer experience is seamless

January 3, 2019 | Web Marketing
As we close out 2018, there's a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies. Every year brands raise the bar for improved commerce experien
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How to Research, Monitor, and Optimize for Questions

January 1, 2019 | SEO Resources
Posted by AnnSmartyHave you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement Questions are very useful for niche and audience researc
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The SEO Elevator Pitch - Whiteboard Friday

December 27, 2018 | SEO Resources
Posted by KameronJenkinsWhat is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superher
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