Adjusting Featured Snippet Answers by Context

October 9, 2020 | SEO Resources
How Are Featured Snippet Answers Decided Upon?I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers.One of the inventors of that patent from that post was Steven Baker. I looked at other patents that he had written, and noticed that one of thos
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Adjusting Featured Snippet Answers by Context

October 9, 2020 | SEO Resources
How Are Featured Snippet Answers Decided Upon?I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers.One of the inventors of that patent from that post was Steven Baker. I looked at other patents that he had written, and noticed that one of thos
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SEO Is Not an On/Off Switch — Whiteboard Friday

October 8, 2020 | SEO Resources
Posted by Dr-PeteWhen business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an o
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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

October 7, 2020 | SEO Resources
Posted by NicoleDeLeonPeople around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Due to the subject matter and the way we reached out, our respondents
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Bursty Fresh and Local Featured Snippet Answers at Google

October 6, 2020 | SEO Resources
Featured Snippet Answers Based on ContextLast month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be shown in response to a query are given answer scores that are based on both query dependent and query independent signals
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Bursty Fresh and Local Featured Snippet Answers at Google

October 6, 2020 | SEO Resources
Featured Snippet Answers Based on ContextLast month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be shown in response to a query are given answer scores that are based on both query dependent and query independent signals
Read More »

Bursty Fresh and Local Featured Snippet Answers at Google

October 6, 2020 | SEO Resources
Featured Snippet Answers Based on ContextLast month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be shown in response to a query are given answer scores that are based on both query dependent and query independent signals
Read More »

3 Digital PR Tenets for Excellent Outreach

October 5, 2020 | SEO Resources
Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It's not easy, I'll tell you that. It takes a lot of time and resources, and over the years we've established a set of tenets that guide our digital PR process. I hope sharing them
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The Search Console Training lives on

October 2, 2020 | SEO Resources
In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the Developers site. The wonderful Google Developer Studio team (the engine behind those videos!) put together this fun blooper reel for the first wave of videos that we recorded in the Google Lon
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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

October 1, 2020 | SEO Resources
Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this helpful — and still
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