How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

June 12, 2017 | SEO Resources
Posted by tombennetData-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn't focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation
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Learning SEO, Summer 2017

June 9, 2017 | SEO Resources
In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about it, and decided that it might not be a bad idea to create a Learning SEO category here, and provide more resources to help people who are learning SEO a
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" rel="bookmark">How Does Google Handle CSS + Javascript "Hidden" Text? - Whiteboard Friday

June 8, 2017 | SEO Resources
Posted by randfishDoes Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. https://fast.wistia.net/embed/iframe/ehdc609c4f?videoFoam=true Click on the whiteboard image above to open a high-resolution version
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Making the Internet safer and faster: Introducing reCAPTCHA Android API

June 8, 2017 | SEO Resources
When we launched reCAPTCHA ten years ago, we had a simple goal: enable users to visit the sites they love without worrying about spam and abuse. Over the years, reCAPTCHA has changed quite a bit. It evolved from the distorted text to By now, more than a billion users have benefited from reCAPTCHA and we continue to work to refine our protections. reCAPTCHA protects users wherever they may be online. As the use of mobile devices has grown rapidl
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Site Crawl, Day 1: Where Do You Start?

June 7, 2017 | SEO Resources
Posted by Dr-PeteWhen you're faced with the many thousands of potential issues a large site can have, where do you start? This is the question we tried to tackle when we rebuilt Site Crawl. The answer depends almost entirely on your site and can require deep knowledge of its history and goals, but I'd like to outline a process that can help you cut through the noise and get started.Simplistic can be dangerousPreviously, we at Moz tried to label e
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New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than Ever!

June 7, 2017 | SEO Resources
Posted by Dr-PeteFirst, the good news — as of today, all Moz Pro customer have access to the new version of Site Crawl, our entirely rebuilt deep site crawler and technical SEO auditing platform. The bad news? There isn't any. It's bigger, better, faster, and you won't pay an extra dime for it. A moment of humility, though — if you've used our existing site crawl, you know it hasn't always lived up to your expectations. Truth is, it hasn't l
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Win a Ticket to MozCon 2017 – On Us!

June 6, 2017 | SEO Resources
Posted by Danielle_LaundersThat's right! We're bringing back our MozCon contest where you, our community, can submit your creative entries for a chance to come to MozCon 2017 for free! Last year we had so many impressive and deserving entries, it was hard to choose just one... which is why this year there will be three lucky winners. Yes! You read correctly — three lucky people will be able to attend MozCon for free. Moz will not only cover you
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The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process

June 5, 2017 | SEO Resources
Posted by AleydaIt was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not all SEO tools have the functionality or reports to deliver mobile-focused data and results. The reality is that due
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How to Delete a Google My Business Listing – A Common Question with a Complex Answer

June 4, 2017 | SEO Resources
Posted by MiriamEllis“How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take to properly manage GMB listings so that they're helping your business instead of harming it. When it comes to managing unw
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Better Snippets for your Users

June 2, 2017 | SEO Resources
Before buying a book, people like to get a snapshot of how they're about to spend a few hours reading. They'll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they'll like the book. Search result snippets are much the same; they help people decide whether or not it makes sense to invest the time reading the page the snippet belongs to. The more descriptive and relevant a search result snippet is,
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