Andy Hoar and the Paradigm B2B Combine: Part 2 [video]

June 7, 2019 | Web Marketing
In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. In this short clip, he discusses the report and the surprises he came across conducting this research. ICYMI: Part 1 is available at www.getelastic.com/paradigmb2b The post Andy Hoar and the Paradigm B2B Combine: Part 2 appeared first on Get Elastic Ecommerce Blog. ..
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A video series on SEO myths for web developers

June 6, 2019 | SEO Resources
We invited members of the SEO and web developer community to join us for a new video series called "SEO mythbusting". In this series, we discuss various topics around SEO from a developer's perspective, how we can work to make the "SEO black box" more transparent, and what technical SEO might look like as the web keeps evolving. We already published a few episodes: Web developer's 101: A look at Googlebot: Microformats and structured data: J
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Why change management needs to be a strategic focus in your B2B digital transformation journey [video]

June 6, 2019 | Web Marketing
Ana Milevskaja talks about one of the biggest trends she's witnessing in B2B ecommerce….and it's not technology. Check out what else Ana has to say about B2B commerce trends. The post Why change management needs to be a strategic focus in your B2B digital transformation journey appeared first on Get Elastic Ecommerce Blog. ...read more
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FAQs on Payment Card Industry (PCI) compliance and the 4 steps to ensure ecommerce complaisance

June 5, 2019 | Web Marketing
With the increase of consumer online shopping and less cash payments, the importance for businesses to choose the right payment processing solution cannot be overemphasized. Before investing in any of the available payment processing solutions that promise to make it easy for customers to make online payments, it's crucial to be familiar with the Payment Card Industry Data Security Standard (PCI DSS) compliance. What is the PCI DSS? Incr
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Ecommerce & the subscription economy

June 4, 2019 | Web Marketing
It's time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B in sales, and startups in niche categories like contact lenses and luxury shoes are growing nine times faster than their traditional competitors. In 2018, Amazon Subscribe & Save, Dollar Shave Club, Ipsy, Blue Apron and Birchbox were the five most popular subscription ecommerce s
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6 digital payment trends to keep an eye on

June 3, 2019 | Web Marketing
With advancements in technology, the adoption of cashless solutions has increased to a great extent. The upcoming trends in payments will shift how consumers pay in the future; making credit cards and cash (so-called today's rulers) – a thing of the past. The payment industry Being one of the most dynamic sectors in the financial-technology realm, the industry seems to have witnessed a 360-degree turnover; be it in regards to services or
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Influencer marketing and its role in personalization and commerce

May 31, 2019 | Web Marketing
I don't know about you, but I've never looked at a model in an ad and thought to myself, “I feel like I know her and should trust her judgment in clothing choices.” Someone I know, though? Absolutely. When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. I have a personal relationship with them — why would a friend lead me astray? For a lot of people, influencers and brand amba
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The time for B2B mobile apps is now [infographic]

May 29, 2019 | Web Marketing
Mobile B2B apps are picking up steam — what's fuelling their demand? B2B buyers are mobile at work and on-the-go, and they're not afraid to research and transact through multiple devices. Mobile is already influencing 39% of transactions and driving 42% of revenue for B2B companies tracked by the Boston Consulting Group. The post The time for B2B mobile apps is now [infographic] appeared first on Get Elastic Ecommerce Blog. ...read more
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The rise of visual search

May 28, 2019 | Web Marketing
It's hard to imagine the internet without being able to search for images, but it really wasn't that long ago when all search results were just plain text. Now, less than two decades after those humble text SERPs, technology is quickly moving beyond the world of merely looking for images, but rather leaping into the organic cosmos of the visual search with the help of artificial intelligence (AI). Image search beginnings It all started bac
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Mobile-First Indexing by default for new domains

May 28, 2019 | SEO Resources
Over the years since Using the URL Inspection Tool to check the mobile-first indexing status Our guidance on making all websites work well for mobile-first indexing continues to be relevant, for new and existing sites. For existing websites we determine their readiness for mobile-first indexing based on parity of content (including text, images, videos, links), structured data, and other meta-data (for example, titles and descriptions, robots me
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