To Get Digital Experiences Right, Think Integration

November 2, 2015 | Web Marketing
There isn't an organization in existence today that hasn't had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique opportunity.Done properly, digital experiences can drive higher revenue and act as a catalyst for change throughout an organization. An effective digital experience strategy can help win, serve, and retain c
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Getting on the Map: The Intro to Local SEO for SABs

November 1, 2015 | SEO Resources
Posted by ImprezzioMarketingLocal SEO can be confusing for those businesses that don't have a physical store for customers to walk into. Unlike businesses with a brick-and-mortar storefront, service-area businesses (or SABs) go out to meet with their customers, as opposed to their customers coming to see them. This often results in them servicing multiple cities, which can be problematic—the #1 ranking factor in local SEO is the physical addres
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Which one is the best CMS for SEO?

October 30, 2015 | SEO Resources
Posted by soaryourseoMy passion for web development has begun over 2 years ago when I first discovered WordPress and it continued to increase ever since. But, I always asked myself: are there any better content management systems (CMS) for me? I tried Joomla and noticed it has a similar working system as WordPress but I found WordPress to be more colorful, intriguing and easier to navigate. Either way, what matters for me is search engine presenc
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How Explainer Video be powerful Marketing tool for E Commerce Sites

October 30, 2015 | SEO Resources
Posted by MaduramahaAnimated Explainer Videos for Shopping & E-Commerce Websites Are you still toying with the idea of using explainer videos for your e-commerce websites? Well, it's high time you should stop thinking and go create an explainer video. Explainer videos are short videos that are used as a tool to explain about your company, products, and services that can be used to answer questions about your products and provide more informat
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How to Write for the Web—a New Approach for Increased Engagement - Whiteboard Friday

October 29, 2015 | SEO Resources
Posted by Dan-PetrovicWe tend to put a lot of effort into writing great content these days. But what's the point of all that hard work if hardly anybody actually reads it through to the end?In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way. Click on the whiteboard image above to open a high resolution version in a
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Detect and get rid of unwanted sneaky mobile redirects

October 29, 2015 | SEO Resources
In many cases, it is OK to show slightly different content on different devices. For example, optimizing the smaller space of a smartphone screen can mean that some content, like images, will have to be modified. Or you might want to store your website's menu in a navigation drawer (A frustrating experience: The same URL shows up in search results pages on desktop and on mobile. When a user clicks on this result on their desktop computer, the URL
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Click-Through Rate Isn't Everything: 8 Ways to Improve Your Online Display Ads

October 28, 2015 | SEO Resources
Posted by rMaynes1You are exposed to an average of 362 online display ads a day. How close are you to buying anything when you see those ads?Online display ads have been around for over 20 years. They're nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have had to! The click-through rate of that first banner ad in 1994 was 44%. CTRs have steadily declined, and wer
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Why All SEOs Should Unblock JavaScript & CSS... And Why Google Cares

October 27, 2015 | SEO Resources
Posted by jenstarIf you're a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS. There was definite confusion around these let
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Are Your Analytics Telling the Right Story?

October 26, 2015 | SEO Resources
Posted by Bill.SebaldA process can easily become a habit. A habit may not change without awareness or intervention.Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on.Considering your time in analytics, are you engaging in a process, or in an outdated habit?That's a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend
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How to Get Your App Content Indexed by Google

October 25, 2015 | SEO Resources
Posted by bridget.randolphAs mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores. But as app and mobile web usage continues to rise, the ways in
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