Helping hacked sites with reconsideration requests

September 23, 2015 | SEO Resources
Thus far in 2015 we have seen a 180% increase in the number of sites getting hacked and a 300% increase in hacked site reconsideration requests. While we are working hard to help webmasters prevent hacks in the first place through efforts such as Example "note from your reviewer" with detailed guidance and a custom example of hacked text and a hacked page We have also completed our second #NoHacked campaign, with more detailed help on preventing
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The Site Search SNAFU Even The Biggest Sites Make

September 23, 2015 | Web Marketing
Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversion than those just browsing.For ecommerce site search, it's table stakes to handle plurals and misspellings. Many sites employ autosuggest that help direct customers to successful search results.One area where even the top online retailers consistently fall down on is handling synonyms. For terms th
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Let Me Work, Please: A Case for Fewer & More Productive Meetings

September 22, 2015 | SEO Resources
Posted by MTurekIf you feel like your workweek is structured around meetings—like all you're doing is preparing for and attending meetings, talking about and reporting on your work rather than sitting and doing it—then you've reached a point of frustration where you need to regain control of your time.There are two sides to meetings: not attending them if they're unnecessary, and when running a meeting, ensuring that it's purposeful, on-point
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Google Glossary: Revenge of Mega-SERP

September 21, 2015 | SEO Resources
Posted by Dr-PeteThe Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we've set out to create a more permanent glossary of Google features – a reference that we'll update as the SERPs (Search Engine Results Pages) change.If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no lo
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Does Your Mobile Home Page Drive Visitors Away?

September 21, 2015 | Web Marketing
Consumer research suggests mobile shoppers prefer mobile websites to retail apps.But if you've invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience.Karmaloop's (old) mobile home page suggests its mobile site is inferior to its app with the text “for the best mobile experience, we sugge
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A Picture of You: Results of the 2015 Moz Blog Reader Survey

September 20, 2015 | SEO Resources
Posted by Trevor-KleinThe Moz Blog is built to help you all become better marketers. We couldn't possibly succeed in that goal if we didn't have a good sense for who you are and what you'd like to (and need to) see, so we did what anyone would do to get that sense: ask. This summer, we released a survey to ask you all about yourselves, your work, and your thoughts about the Moz Blog. This is the second time we've done this in the last several yea
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Remembering Dana Lookadoo

September 18, 2015 | SEO Resources
Posted by jennitaToday we mourn the loss of our dear friend, long-time community member, and constant shining star in the industry, Dana Lookadoo. She passed away early Monday morning after struggling with pain and other issues she endured resulting from her bicycle accident in 2013. Her husband Ed posted about her passing in a private Facebook group many folks were a part of. They will be setting up an education fund that we'll post more about
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Repeated violations of Webmaster Guidelines

September 18, 2015 | SEO Resources
In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines. When your site has a manual action taken, you can confirm in the [Manual Actions] page in Search Console which part of your site the action was taken and why. After fixing the site, you can send a reconsideration request to Google. Many webmasters are getting their manual action revoked by going through
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Guest Blogging and Licensing Content without Incurring Duplicate Content Issues - Whiteboard Friday

September 17, 2015 | SEO Resources
Posted by randfishWhen you're creating content, especially when you're a smaller shop without much inherent authority, it's often a good idea to publish that content on a different site -- one that does have authority and can help you rank by linking back to the original version on your site. What types of platforms should you approach, though, and should you publish it on your own site first? In today's Whiteboard Friday, Rand answers those ques
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Local Listings: How Canadian Retailers Stack Up and What You Can Learn

September 16, 2015 | SEO Resources
Posted by rMaynes1Local online listings are an essential component of an effective strategy to drive customers into local stores. Ranking highly in the search engine results and dominating the top rankings with your listings is critical for your customers to be able to find you in an online search.Partnering with Placeable, Mediative, one of North America's leading digital marketing and advertising agencies, took twenty-five of Canada's top retai
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