At Last, You Can Now Add Users to Your Moz Pro Account!

September 30, 2015 | SEO Resources
Posted by adamfOver the past few years, one feature has been requested more than any other. We call it Multiseat, which, at its core, is the ability for Moz Pro account owners to provide unique logins for their team members and/or clients.Multiseat support is something that we have prioritized, reprioritized, started, and restarted, and for a number of reasons (some good, some less good) we never quite got there. Well, I'm happy to announce that
Read More »

Why Meaning Will Ultimately Determine Your Brand's Content Marketing Success

September 29, 2015 | SEO Resources
Posted by ronell-smithIn 2009 Fletcher Cleaves was a top high school football prospect ready for the next level, eager to do in college what he'd done in high school: rack up yards as a running back. But before Cleaves could realize his dream of playing at the next level, a texting, distracted driver plowed into the car he was driving, forever changing his life's trajectory.Today, Cleaves, paralyzed from the chest down as a result of the accident
Read More »

Answer Boxes, Trigger Terms and Enriched Search Results

September 29, 2015 | SEO Resources
A few years ago, I wrote the following about post about Google's OneBox Patent Application I was brought back to it, with a new Google patent that looks at answering questions within similar answer boxes, and showing rich content, like in the example below: This weather enriched result used the word ‘weather' as a trigger term in the query.A patent filed by Google a couple of years ago and granted today takes another look at Oneboxes, and inclu
Read More »

First Click Free update

September 29, 2015 | SEO Resources
Around ten years ago when we introduced a policy called “First Click Free,” it was hard to imagine that the always-on, multi-screen, multiple device world we now live in would change content consumption so much and so fast. The spirit of the First Click Free effort was - and still is - to help users get access to high quality news with a minimum of effort, while also ensuring that publishers with a paid subscription model get discovered in Go
Read More »

Million Dollar Content - An Analysis of the Web's Most Valuable Organic Content

September 28, 2015 | SEO Resources
Posted by rjonesx.As much as we like to debate content vs. links, sometimes great content just seems to dominate. I don't mean to say that great content doesn't get great links, or that the purposes of creating great content is not to get links, but simply that some content on the web seems to shine through the SERPs. Content might not be king, but it has lot of sway in Google's kingdom. After sifting through tons of SERP data to find million dol
Read More »

Scraping and Cleaning Your Data with Google Sheets: A Closer Look

September 27, 2015 | SEO Resources
Posted by tags. We also happen to notice that the tags are “children” of the tags. What these values mean is a topic for another post, but what we need to keep in mind is that for this particular URL, this is where our desired information lives that we need to extract. It will almost certainly live in a different area with different modifiers on any other given URL; this is just the information that's unique to the site we're on.Let's get
Read More »

How to Hack the Amplification Process - Whiteboard Friday

September 24, 2015 | SEO Resources
Posted by randfishLast month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well. Amplifying content to the right audiences is tricky business. It's easy to hope people will find you organically—particularly if you
Read More »

Google Fights Keyword Stuffed Business Names Using a Surprisingness Value

September 24, 2015 | SEO Resources
A Google patent granted this week targets map spammers, who submit information about businesses to Google Maps, in a manner referred to as keyword stuffing. The patent attempts to find words submitted by business owners as titles for businesses names that trigger a surprisiness value for combinations of words within a business title to determine whether a business listing is legitimate or fraudulent. Traditionally, in Google Maps, the ranking sig
Read More »

Announcing the 2015 Local Search Ranking Factors Results

September 23, 2015 | SEO Resources
Posted by David-MihmAs we head into the thick of fall conference season, I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in. Eager to dive right in? Click here for the full results. At the very least, I hope they help kickstart your Birds of a Feather roundtable conversations. (Or if you have a local search addiction as debilitating as mine, perhaps even an after-party conversation over over a pint!)My
Read More »

Helping hacked sites with reconsideration requests

September 23, 2015 | SEO Resources
Thus far in 2015 we have seen a 180% increase in the number of sites getting hacked and a 300% increase in hacked site reconsideration requests. While we are working hard to help webmasters prevent hacks in the first place through efforts such as Example "note from your reviewer" with detailed guidance and a custom example of hacked text and a hacked page We have also completed our second #NoHacked campaign, with more detailed help on preventing
Read More »