The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings - Whiteboard Friday

September 10, 2015 | SEO Resources
Posted by randfishThrough experimentation and analysis of patents that Google has submitted, we've come to know some interesting things about what the engine values. In today's Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and
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Case Study: Can You Fake Blog Post Freshness?

September 9, 2015 | SEO Resources
Posted by anthonydnelsonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Over the years, you've certainly read something about how Google loves fresh content. Perhaps you've read that sometimes it takes its love of freshness too far. Now it's the middle of 2015. Does freshness
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When Google Started Answering Factual Queries

September 9, 2015 | SEO Resources
The Web is filled with factual information, and Search on the web has been going through changes to try to take advantage of all of the data found there. Mainstream search engines, such as Google, Bing, and Yahoo, traditionally haven't given us simple and short answers to our queries; instead showing us a list of Web pages (often historically referred to as 10 blue links) where that data might be found; and then forcing us to sort through that li
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5 Holiday Conversion Problems and How to Fix ‘Em

September 9, 2015 | Web Marketing
As the “official” holiday season rapidly approaches (for some early birds, it's already here), prepare for a massive uptick in sales – but also for unique problems that come with the busy season. Let's examine 5 conversion problems and what you can do about them.Site traffic increasesPeak shopping times spike sales but the additional load on your servers may slow down your site or crash it altogether. Even the largest ecommerce sites have c
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A Clear Path for Marketers to Surviving Content Shock

September 8, 2015 | SEO Resources
Posted by EricEngeYes, we all know that content marketing is all the rage. More and more brands are embracing content marketing as a basic way to engage with the community at large, and to build credibility, trust, and relationships with potential customers.You've probably also heard about content fatigue, or the oncoming content glut. Mark Schaefer attracted a ton of attention on this topic with his post, "Content Shock: Why content marketing is
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The New Customer Journey: Commerce + Content in Context [Webinar]

September 8, 2015 | Web Marketing
I had the pleasure of teaming up with Invesp Consulting on a webinar last week: The New Customer Journey: A Convergence of Content, Context, Channels and Commerce. Check out the full session below! ...read more
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